• Medico Express-Dynamic Response Group

Dynamic Response Group, Inc. (OTCBB: DRGP) announced today that its subsidiary, Medico Express, Inc., was granted accreditation by Community Health Accreditation Program, Inc. (CHAP), allowing Medico Express to become an approved Medicare provider.
Medico Express is a provider of direct-to-consumer Medicare reimbursed medical products focused exclusively on chronic diseases afflicting the Hispanic community in the United States.
Medico Express will be able to bill Medicare directly for products ordered by Medicare eligible patients. Medico will launch its product offerings initially by offering diabetic supplies to the millions of individuals in Medicare Region C and will expand marketing to all other Medicare Regions, encompassing a market estimated to be in excess of 14,000,000 people.
Management believes that Medico Express will offer consumers a one stop source for ordering diabetic supplies without the consumer experiencing the inconvenience of submitting claims and seeking reimbursement from Medicare.

  •   Julio César Chávez Bebidas, LLC.

Julio César Chávez, the greatest Mexican Boxer, has bottled up the Energy that helped make him a Champion. Julio César Chávez, “Energia de Campeones” will hit shelves today in the greater Phoenix and Prescott Valley areas. Julio is not only the spokesperson, but a partner in the company, Julio César Chávez Bebidas, LLC.
A marketing campaign and introductory marketing materials will feature the tagline, “Energía para 12 Rounds” (Energy for 12 Rounds). The Energy Drink is one of the first consumer products to be Mobile-enabled, allowing consumers the opportunity to text in to win a chance to meet Julio and get money saving offers and special invitations. Future plans call for an expansion nationally and internationally for the product.

  • Taco Bell-Dieste

Taco Bell restaurants around the country will donate 15% of their gross sales to help support the Foundation’s mission to stem high school dropout rates. The national problem affects more than one million teens annually: national statistics show that every 26 seconds someone drops out of high school.
To help Taco Bell promote the effort, Dieste has created the first-ever campaign for the Foundation. In one spot, a beautiful, promising, young singer lets the audience in on her prospects as a star. Scheduled to air on major networks including ABC, CBS and NBC, in addition to MTV and Hispanic media, the campaign is aimed at capturing the attention of Taco Bell fans to give back.
In developing the campaign, Dieste considered insights and research that connected with the target audience and move them to participate. The campaign will break with national TV spots, radio, interactive and in-store materials.
Dieste also created a Facebook application –“The World’s Largest Yearbook”– that is challenging social media users to join. The goal is to build a Facebook Yearbook with one million “friends”, representing the current number of teens who drop out of high school each year.

  • Xenon Pictures-Best Buy

Xenon Pictures has launched an extensive marketing campaign for the DVD release of the telenovela Al Diablo Con Los Guapos, distributed by Lionsgate. The four-disc set streets May 5 ($19.98) in Spanish with English subtitles.
Best Buy is running a Mother’s Day promotion May 3-10, with the Al Diablo DVDs as the centerpiece, said Laura Norris, manager in Hispanic initiatives at Best Buy. Various local activities will take place in 120 Best Buy stores as part of the promotion to market items, such as telenovela DVDs and digital imaging products, geared toward moms.
From May 3-8, the retail chain also is running a sweepstakes with Coca Cola for a grand prize trip to meet two telenovela stars in Miami. Customers can enter online through the store’s Web sites at www.bestbuy.com or espanol.bestbuy.com (the Spanish version of the site), or in-store at the kiosks.
This is Best Buy’s latest move to enhance its Latino DVD sections and attract Latino customers. The retail chain last partnered with Xenon Pictures and Lionsgate during the fourth quarter last year on a telenovela promotion for the holidays.
On a different note, Best Buy recently announced that it would open eight stores this spring and 65 over all in the fiscal year. Most of the spring openings will be in California and in the Midwest, the New York Times reported.

  • Warner/Chappell Latin

Warner/Chappell Music Latin America has partnered with Warner Music Group's recorded music division on a digital initiative to benefit its artists and songwriters globally. The publisher has joined with Warner Music Latin America in order to connect with fans via digital platforms in Latin America, U.S. and other worldwide markets. The deal will provide opportunities for Hispanic artists, new and emerging, who are unaffiliated with a label to sign with Warner/Chappell Music Latin America for the production of new recorded music content or the continued development of existing masters.
The partnership between WMG's Latin publisher and recorded music division will extend to co-operating on a dedicated web and WAP portal that will act as a discovery and retail destination, as well as a method for unsigned songwriters and artists to submit material for consideration.

  • Burger King

Burger King expects to increase its advertising spending in 2010 between 20% to 25% presence versus 2009 through the incremental allocation of restaurant level funds to the national level coupled with the current deflationary media buy environment. Russ Klein, president, global marketing, strategy and innovation of Burger King, said: “We are confident that this increase will enable the brand to continue its record positive comparable sales growth trend,” Klein added.

  • Sensis

Sensis, a Los Angeles based interactive advertising agency hired one new media planner/buyer. Her experience in traditional media buying from previous positions at The True Agency, Initiative and Ogivly & Mather will help Sensis expand its media capabilities as a full-service agency offering clients media placement services across all mediums.


Portada Staff

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