• Levi Strauss- Global

 OMD has won the consolidated usd 111 million global media planning and buying account for Levi Strauss & Co following a competitive five-month review process. OMD secured the business after a pitch against other incumbent Starcom, which handled Levi's UK media, and WPP-owned MediaCom.

  • Campofrío – Spain

McCann WorldGroup will continue to manage the digital communication for Campofrío. The agency has won the account in a contest where three other agencies were involved. The agency has been managing the account since 2004.

  • Italia Ice Cream and Britannia – Brazil

DPZ, the Brazilian agency has won the creative accounts for Italia Ice Cream and Britannia.

  • Hilton Hotels – Global                                

WPP's Y&R has lost yet another account: Hilton Hotels. A spokesman for the marketer told Ad Age that Chicago-based independent Cramer-Krasselt has been named the new agency of record for the flagship hotel brand of Hilton Worldwide. The review does not include other brands owned by parent Hilton Worldwide, which include Doubletree, Conrad, Hilton Garden Inn, Embassy Suites, Hampton and Waldorf-Astoria.

Hilton's marketing budget has stayed relatively stable in the past few years. It devotes nearly $50 million to domestic measured media, according to Kantar. Hilton Hotels operates more than 500 hotels in 76 countries.

Most Latin American media buys are are done by OMD out of Miami while digital is done by OMD’s offices in Buenos Aires, Argentina.

  • Pfizer – Colombia

McCann Erickson Colombia has launched for Pfizer´s Dristan, a campaign consisting of three TV spots: “Job”, “Bride” and “Call”. The campaign shows flu problems in everyday life.

  • Danone- Mexico

Y&R Mexico has launched a TV campaign for Danone and its product DanUp k-Puchido. The spots presents the new cappuccino flavor. The agency based the campaign on how difficult is for teenagers to get out of bed.

  • Melody Box – Brazil

Giovanni+Draftfcb has won the account Melody Box, the social network that promotes independent artists.

  • Mead Johnson – Latin America

Mead Johnson, a major manufacturer of infant formula saw sales in the Asia/Latin America segment grow by 20% during the fourth quarter of 2011. The increase reflects a 10% increase in volume, 7% increase in price, and 3% benefit from foreign exchange. Developed markets remained sluggish, as sales in the North America/Europe segment increased 2%, driven by higher volume.


Portada Staff

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