- Kellogg´s – Latin America
DDB Mexico has been chosen by Kellogg's Mexico to handle its digital account in Latin America, after a long pitch. DDB will handle Special K, All-Bran, Instituto de Nutrición and Saludo Kelloggs brands. (Read more article in Spanish)
- Chevrolet – Argentina
McCann Erickson Argentina launched a campaign for Chevrolet's Agile, its new car with incorporated wi-fi. The campaign has two tv spots and is directed by Sebastián Castañeda and produced by Hachiko Films.
- Unilever – Paraguay
Oniria will work for Unilever Paraguay during 2011. The agency will handle Knorr and Ades accounts in the country. Oniria will be responsible for the media buying and planning for Unilever´s products.
- Medwinds – Spain
Grey Spain has been appointed by Medwinds to manage creative duties, strategic planning, public relations, digital content, corporate web and e-commerce for its products and services.
- Ky Gel – Argentina
The Argentinean agency Draftfcb launched a new campaign for Ky Gel during February, for the Valentine´s month. The agency is in charge of the creative duties, with Javier Campopiano as Creative Director. The campaign has 14 tv spots, outdoor advertising and digital media. The campaign aims to replace the traditional teddy bear as a gift with something that makes the difference for the Valentine´s month nights.