Andrea Diquez, the recently established CEO of Saatchi & Saatchi Mexico, has announced two new appointments, as part of the agency's restructuring program: a new VP Creative Director and a Regional Director for Mead Johnson Latin America.
Luis Elizalde has joined the agency as Creative Director, having already garnered a vast array of national and international awards in his 15 years in the advertising industry. He has worked at a number of leading agencies on major clients such as P&G, IBM, Kraft General Foods, Bayer, Hasbro, General Motors, Henkel, Unilever, Coca Cola, Mattel and Danone.
Additionally Maruca Ortiz becomes the new Regional Director on the Mead Johnson account.
Maruca has a strong background in the Mexican and Latin American advertising, communications and public relations areas, working mainly with Regional clients such as Clorox, Compaq, Gatorade and Eveready. She has also been involved in developing well-known brands like Bonafont, Henkel Detergents, The Home Depot, Editorial Televisa, Starwood Hotels, Hasbro, Canadian Tourism Board, Bancomer and Pepsico, among others.