Overall circulation has increased 5,1%, from 13-million to 14,1-million readers between 2005 and 2009, while in Europe it has dropped 7,9%, said Christoph Riess, the head of the World Association of Newspapers and News Publishers (WAN-IFRA), which is holding a regional conference in Bogotá.

Newspaper revenue in Latin America has leaped 65% during that period, as it has plummeted by 33,1% in North America and 13,9% in Europe.

Riess said the region was ripe for further growth, given its overall positive economic outlook, stable circulation revenues and the growth of the mobile market, which could provide opportunities for paid content.

Executives of the main print media in Latin America are optimistic about the outlook for growth in their sector this year. They estimate the growth in 2011 will be much better.

Also, Latin American media have begun to incorporate their traditional content into online versions, both on the Internet as well as via mobile devices.


Portada Staff

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