Fresh ComScore about Hispanic online audiences last August. Interestingly Microsoft sites beat Google as the most visited site properties for Hispanic audiences, followed by Yahoo!, Facebook and AOL. No Hispanic pure play is among the top 20 ranked sites.
| U.S. Hispanic, August 2011 | Total Unique Visitors (000) | % Reach |
Total Internet : Total Audience | 33,469 | 100 |
Microsoft Sites | 29,567 | 88.3 |
Google Sites | 28,557 | 85.3 |
Yahoo! Sites | 25,764 | 77 |
FACEBOOK.COM | 24,884 | 74.4 |
AOL, Inc. | 13,647 | 40.8 |
Ask Network | 13,525 | 40.4 |
Amazon Sites | 12,854 | 38.4 |
Viacom Digital | 12,724 | 38 |
VEVO | 11,863 | 35.4 |
Turner Digital | 11,529 | 34.4 |
Apple Inc. | 11,351 | 33.9 |
Wikimedia Foundation Sites | 10,273 | 30.7 |
Glam Media | 9,855 | 29.4 |
eBay | 9,488 | 28.3 |
Weather Channel, The | 9,207 | 27.5 |
CBS Interactive | 9,173 | 27.4 |
craigslist, inc. | 7,596 | 22.7 |
New York Times Digital | 6,812 | 20.4 |
Comcast Corporation | 6,172 | 18.4 |
WordPress | 5,976 | 17.9 |
