Fresh ComScore about Hispanic online audiences last August. Interestingly Microsoft sites beat Google as the most visited site properties for Hispanic audiences, followed by Yahoo!, Facebook and AOL. No Hispanic pure play is among the top 20 ranked sites.

U.S. Hispanic, August 2011

Total Unique Visitors (000)

% Reach

    Total Internet : Total Audience

33,469

100

    Microsoft Sites

29,567

88.3

    Google Sites

28,557

85.3

    Yahoo! Sites

25,764

77

    FACEBOOK.COM

24,884

74.4

    AOL, Inc.

13,647

40.8

    Ask Network

13,525

40.4

    Amazon Sites

12,854

38.4

    Viacom Digital

12,724

38

    VEVO

11,863

35.4

    Turner Digital

11,529

34.4

    Apple Inc.

11,351

33.9

    Wikimedia Foundation Sites

10,273

30.7

    Glam Media

9,855

29.4

    eBay

9,488

28.3

    Weather Channel, The

9,207

27.5

    CBS Interactive

9,173

27.4

    craigslist, inc.

7,596

22.7

    New York Times Digital

6,812

20.4

    Comcast Corporation

6,172

18.4

    WordPress

5,976

17.9

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