Media Economics just revealed interesting data about online advertising activity in different categories during 2009. Measured by the total number of campaigns in each category, Telecom was the leader followed by Auto manufacturers and sports websites. Of course, the research provides info about quantity but not about prices. 2009 had downward pressure. We estimate, after talking to several industry insiders, that overall the 2009 Hispanic online advertising remained flat. With the strong increase in activity of most top ten categories (excluding auto parts), it is obvious that there was a strong downward pressure on pricing.

Top 10 Hispanic Ad Categories Online in 2009 (activity or number of campaigns)
 

Rank

Subcategory

Total 2009

% Share

2008

Y/Y Change

1

Telecommunications Carriers & Resellers incl. wireless

584

6.00%

466

25.30%

2

Auto manufacturers

424

4.40%

432

-1.90%

3

Online: Sports News

306

3.10%

215

42.30%

4

Online: Portals, Search Engines, Community sites

298

3.10%

234

27.40%

5

Cable/satellite networks & distribution

286

2.90%

213

34.30%

6

Online: Consumer information & services

269

2.80%

187

43.90%

7

Non-profit organizations

262

2.70%

194

35.10%

8

Food and drinking places

254

2.60%

136

86.80%

9

Online: Entertainment (Games, Humor, etc.)

246

2.50%

195

26.20%

10

Food products

246

2.50%

105

134.30%

Source: Media Economics
Note: Number of Campaigns in each Category

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