The Hispanic online population reached 30 million in February 2011 according to data obtained by Portada from comScore. In January 2010 the Hispanic online population was 23,6 millions and in 2009 20,3 millions, indicating a bigger growth of Hispanics online from 2010 to 2011 than the year before.

Top three properties remain in the same hands: Microsoft is now the number one, moving from third place and steeling the first position from Google Sites. Microsoft Sites grow from 16.884 million users to 25,469, growing 50,8% the last year.

Facebook maintains the 4th place but with the double of unique visitors: 10,555 in Jan. 2010 and 20,968 in 2011. The popular social network doubled its visitors (reaching 98% growing in one year.), while the average year on year growth was 27%.

No Hispanic online pure play is among the top 20 players.

Viacom Digital reached the biggest growth of the year, jumping 198% (from 4323 to 12885 millions unique visitors). It was follow by Turner Digital, ranked as Turner Network last year, the company grew 146%.

US-Hispanic, February 2011

Total Unique Visitors (000)

Growing rate

    Total Internet : Total Audience

30132

27.54%

    Microsoft Sites

25469

50.85%

    Google Sites

25214

36.40%

    Yahoo! Sites

24206

31.98%

    Facebook.com

20968

98.65%

    Ask Network

13607

51.86%

    AOL, Inc.

13178

48.43%

    Viacom Digital

12885

198.06%

    Turner Digital

10068

146.16%

    Apple Inc.

9925

38.23%

    Glam Media

9140

107.35%

    VEVO

8873

110.61%

    Fox Interactive Media

8542

-4.30%

    CBS Interactive

8458

 

    Wikimedia Foundation Sites

8333

19.52%

    Amazon Sites

8329

25.70%

    eBay

7671

16.55%

    Demand Media

6843

 

    craigslist, inc.

6741

63.97%

    New York Times Digital

6648

 

    Answers.com Sites

5936

 

Source: comScore

Among the top 4 Facebook had the first place in growth rates with 98%, followed by the new number one Microsoft with 50%. Google and Yahoo grew by 36% and 31%, respectively. Despite its tremendous growth, Facebook didn’t reach the Top 3 because of its initial disadvantaged position (fourth place but far away in unique visitors). At any rate, Facebook is the first social network among Hispanics.

US-Hispanic, January 2010

Total Unique Visitors (000)

Total Internet : Total Audience

23625

    Google Sites

18485

    Yahoo! Sites

18340

    Microsoft Sites

16884

   Facebook.com

10555

    Ask Network

8960

    Fox Interactive Media

8926

    AOL LLC

8878

    Apple Inc.

7180

    Wikimedia Foundation Sites

6972

    Amazon Sites

6626

    eBay

6582

    Warner Music

5862

    CBS Interactive

4940

    Glam Media

4408

    Viacom Digital

4323

    Vevo

4213

    Adobe Sites

4165

    Weather Channel, The

4118

    craigslist, inc.

4111

    Turner Network

4090

Source: comScore

Global media properties which registered a rate below average rate were Wikimedia Foundation Sites (19,52%), eBay (16,55%), Fox Interactive Media fell by 4,3%.

 

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