Research: Microsoft tops Google and now leads among Hispanic Users

The Hispanic online population reached 30 million in February 2011 according to data obtained by Portada from comScore. In January 2010 the Hispanic online population was 23,6 millions and in 2009 20,3 millions, indicating a bigger growth of Hispanics online from 2010 to 2011 than the year before.

Top three properties remain in the same hands: Microsoft is now the number one, moving from third place and steeling the first position from Google Sites. Microsoft Sites grow from 16.884 million users to 25,469, growing 50,8% the last year.

Facebook maintains the 4^th place but with the double of unique visitors: 10,555 in Jan. 2010 and 20,968 in 2011. The popular social network doubled its visitors (reaching 98% growing in one year.), while the average year on year growth was 27%.

No Hispanic online pure play is among the top 20 players.

Viacom Digital reached the biggest growth of the year, jumping 198% (from 4323 to 12885 millions unique visitors). It was follow by Turner Digital, ranked as Turner Network last year, the company grew 146%.

Source: comScore

Among the top 4 Facebook had the first place in growth rates with 98%, followed by the new number one Microsoft with 50%. Google and Yahoo grew by 36% and 31%, respectively. Despite its tremendous growth, Facebook didn’t reach the Top 3 because of its initial disadvantaged position (fourth place but far away in unique visitors). At any rate, Facebook is the first social network among Hispanics.

Source: comScore

Global media properties which registered a rate below average rate were Wikimedia Foundation Sites (19,52%), eBay (16,55%), Fox Interactive Media fell by 4,3%.