In the recently published study “The Rise of Social Networking in Latin America”, comScore analyses the different markets for each country of the region. Last week, we took a glance at Brazil´s social network market, today we analyze the rise of social networks in Mexico.
Mexico is home to 20.7 million social networking visitors, representing 90.8 percent of the entire online population. A total of 8.8 billion minutes were spent on social networking sites in June, accounting for 27.1 percent of all online minutes, with an average visitor spending 7.1 hours on these sites during June 2011.
The Social Networking category was led by Facebook.com in Mexico, which grew 62 percent in the past year to 18.5 million visitors in June 2011. Windows Live Profile ranked as the second largest site in the market with 7 million visitors, followed by Twitter.com which reached nearly 3.3 million visitors (up 37 percent).
Also, online video plays an important role in social networking in Mexico. According to comScore, four out of five online users viewed one or more online videos during June at an average of 10 hours of viewing during the month. One of the top properties for video viewing in Mexico is Facebook.com, which saw viewers watch a total of 33 million videos on the site during June 2011, more than doubling since January 2011.