Global advertising rose 8.8% in the first quarter. Advertising Expenditures rose to US$ 118 billion based on published rate cards, according to Nielsen AdView Pulse report.
Global advertising was boosted by emerging markets such as Latin America and Asia. Latin America advertising increased by 11% compared to the first quarter of last year and Argentina posted the highest growth rate (37%).
In the three months ended March 31, global television advertising climbed 12% increasing its share among other traditional media (radio, magazines, and newspapers) from 63.5% to 65.3% in both developed and emerging economies.
“With US$ 6.50 of every ten dollars being spent on television, it’s clear that TV remains the most important and cost effective advertising medium for companies looking to reach new consumers, especially in booming emerging markets,” said Randall Beard, Global Head of Advertiser Solutions for Nielsen.
Methodology: The external data sources for the other countries included in the report are: Argentina: IBOPE, Brazil: IBOPE, Mexico: IBOPE.