Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.
Once again, Hispanic netizens showed their love for travel, or at least their interest in travel options. Seventy-four percent of all users visited travel-related sites during the month of May.
One of this month’s surprises was Matador Network. The travel recommendations site, created by real travelers, joined the ranking for the first time. With 2.1 million unique visitors, it seems to have captured the attention of the Hispanic public with its relaxed tone and varied content.
| Source: comScore MMX Multi-Platform, U.S., Hispanic All, Desktop and Mobile, May 2017, Desktop 2+ and Mobile 18+ | Total Unique Visitors/Viewers (000) | |
|---|---|---|
| Total Digital Population | ||
| Total Internet: Hispanic All | 35,505 | |
| Travel | 26,276 | |
| 1 | TripAdvisor Inc. | 10,137 |
| 2 | Expedia Inc. | 8,274 |
| 3 | Uber | 5,913 |
| 4 | Priceline.com Incorporated | 3,817 |
| 5 | Lyft, Inc. | 2,865 |
| 6 | MATADORNETWORK.COM | 2,115 |
| 7 | Airbnb Sites | 1,986 |
| 8 | USA TODAY Travel | 1,548 |
| 9 | Southwest Airlines Co. | 1,459 |
| 10 | Delta Airlines | 1,197 |
Once again, TripAdvisor made the top of our list. This is probably due to the fact that the platform has been skilled at updating itself, becoming a site that offers not only reviews of hotels, restaurants, and attractions, but also price comparisons. Forty percent of users who consult travel content pass through this platform.
U.S. airlines are still present in the ranking. Delta Airlines placed 10th, with 1.2 million users, squeezing out American Airlines (ranked 8th last month). Southwest Airlines remained in the ranking, although it dropped two positions, with 7% fewer users than in April.
Startups continued to show their relevance. Uber, Lyft and Airbnb remain strong month after month, ranking 3rd (with 5.9 million users), 5th (2.8 million users), and 7th (1.9 million users), respectively.
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