Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or the websites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s April 2017 rankings.
This month, the percentage of sports content consumers remained at 70.7% of all US Hispanic web users who regularly visit sites with sports-related content.
|Source: comScore MMX Multi-Platform, Sports, U.S., Hispanic All, April 2017, Desktop 2+ and Mobile 18+||Total Unique Visitors/Viewers (000)|
|Total Digital Population|
|Total Internet: Hispanic All||35,703|
|2||Fox Sports-SI Group-Perform Media||8,235|
|3||Bleacher Report – Turner Sports Network||7,435|
|5||Yahoo Sports-NBC Sports Network||6,586|
|6||USA TODAY Sports Media Group||6,252|
|9||NFL Internet Group||5,075|
It’s worth noting that, even though the ranking is specifically focused on the Hispanic market, none of the Top 10 sites offer content in Spanish. This tells us that these new generations of digital consumers with Hispanic roots prefer to get their content in English.
On the other hand, the number of content consumers increased by more than two million in the last two months. This is explained by ESPN, ranked first, which posted an increase of two million visitors, to 11.6 million. In general, all sites received more attention since our last ranking in February.
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Moving up in the ranking is MLB. A couple of months ago it was ranked 10th tenth, while this month it moves up two notches to eighth place. This may be due to regular season games, as fans look to stay up to date on each game’s results. With 5.3 million hits, the Major League Baseball site has more than doubled its visits compared to a couple of months ago.