Lopez Negrete Communications, Inc. has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern® bath tissue brand.

“We look forward to a long partnership that will result in relevant marketing strategies and investments that speak to Hispanic consumers and produce positive financial results.”  said Jorge DeCastro, Quilted Northern senior brand manager.

As Hispanic agency of record, the agency will be charged with presenting Quilted Northern to a vast and growing market with buying power in the billions of dollars. Lopez Negrete will be in charge of creative and media buying duties.

The Lopez Negrete team leading the Quilted Northern account is Randy Stockdale, executive group account director; Lalo Wakefield, director of creative and strategic integrations; Federico Traeger, creative director; and, Jim Irvine, senior director of media strategies and channel integration.

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