Portada presents some of the stories the Latin American media, advertising and marketing world is talking about this week. We highlight what’s trending, what people are saying, and our own comments on these trends. In short, we offer a gateway in English to the Spanish-speaking world.
» Netflix launches in Latin America and…oversights in the U.S.?
Netflix has launched its service in 40 countries in the region, including Brazil, Argentina, Chile, and Mexico. Netflix will invest $70 million in this undertaking over the next few years. The operation will generate losses for the following two years, but is expected to turn a profit from the third year onward, according to CEO Redd Hastings. Problems began for the company in the U.S. when it decided to increase its subscription prices and change its business policy without giving advance notice to its users. This resulted in heavy losses to its subscriber base and a 55% drop in its U.S. merchant capital, compared to the previous period. The situation forced Hastings to publish an article on his blog (“An explanation and some reflexions”) apologizing to customers. Users did not hesitate to respond, posting more than 18.000 comments.
» FictionCity: A new social network for artists
Created by an Argentine, Silvio Pestrin, but released in Spain, FictionCity is the first social network designed for artists. In an interview for FayerWayer, Pestrin explains the network’s marketing strategies, its new launches, and says the idea came from real life. "Analyzing phenomenons such as "Got Talent" or "American Idol" is enough to realize that there are few opportunities out there [for discovery] and that there is much untapped artistic potential."
» Costa Rica: first steps toward digital TV
President Laura Chinchilla has signed the decrees that will allow Costa Rica to begin navigating its passage to digital TV. The process of switching from analog to digital will begin in December and is expected to be completed within six years. Fradique Gonzalez, international marketing manager for Fundação CPqD, is one of the top executives who worked on Brazil’s passage to digital TV. Gonzalez talks to El Financiero about the state of digital television in Brazil and analyzes the challenges Costa Rica will face moving forward.