» LA Teens launch bilingual newspaper: LA youth reporters seek to change negative perception of their community through newspaper, the Washington Post reports. Talk about hyperlocal news and about AOL/Patch Hispanic initiatives… A group of 14 local teenagers aim to do as reporters for the Boyle Heights Beat, a new quarterly newspaper that launched last month. Some 22,000 copies were delivered to homes in this heavily Hispanic neighborhood tucked in the eastern shadow of downtown Los Angeles’ skyscrapers. The reporters are tired of how outsiders view this neighborhood of Boyle Heights as a hub of gang violence and housing projects.
» Sports-the Social Media Accelerator: Fox News Latino’s Maria Burns Ortiz writes an interesting article about how Sports are accelerating the followership of social media sites, particularly in the Hispanic realm. Soccer star Cristiano Ronaldo topped 30 million Facebook “likes” last week. When the Red Sox recently launched their new Spanish-language website, in partnership with MLB Advanced Media, the team also opened up Facebook and Twitter accounts in Spanish. “With 300,000 Spanish-speaking fans on the team’s Facebook page, the rollout seemed a natural progression,” Burns Ortiz concludes.
» Mobile Ad Network picks up $25 million. Mobile advertising network Mojiva has picked up $25 million in a funding round led by Shamrock Capital Advisors, and Pelion Venture Partners and Bertelsmann Digital Media Investments, paidcontent reports, putting the total amount of VC money it has raised to date at $35 million. Mojiva, which offers a mobile advertising network along the lines of Google’s AdMob, says it serves some 18 billion ad impressions per month, working with publishers like Hachette and Rovio. The company told AdAge that it will use the funding for further international investment. Headquartered in New York, it also has an office in London and is apparently also looking to expand into China.
» Hispanic Teenagers do not like Mobile ads. Strong usage of mobile technologies does not necessarily mean that mobile advertising will work., at least that’s what a recent Forrester study about Hispanic teens and mobile technologies suggests, the Credit Union Times reports. According to the study, mobile is the ad format teenagers trust the least with 19% saying they trust that channel, compared with 13% of the non-Hispanic teenagers surveyed.