comScore Media Metrix just released it's Q1 2010 report on the top online properties in Latin America. We took a look and analyzed it comparing it to previous reports we published. Facebook’s growth in Brazil is one of the highlights of the first quarter: the social network site finally makes it to the Top 20 in that country.

In January we reported about the tremendous growth of Warner Music in Brazil, Mexico and Argentina.  The music and entertainment company has not been able to sustain that kind of growth. In March Warner is not among top 20 Properties in neither of those markets, which is very uncommon considering the January rank: when it ranked 6th in Mexico, 12th in Argentina and 14th in Brazil.

Last October we reported about Facebook’s ranking in Brazil. At the time, Facebook was not among the top 20 properties. For the first time now, Facebook ranks among the top 20 properties (Number 20 to be exact).

In October Facebook ranked eighth in Mexico and third in Argentina. In Brazil, however, it did not rank among the top 20 most visited websites. Mexican and Argentinean figures grew from 6796 (figures in thousands unique visitors) to 9297 in Mexico and 8974 to 9371 in Argentina, where Facebooks growth rate is not as pronounced as in the Brazilian and Mexican markets  due to the high rank it already had achieved and the two monsters who lead the Argentinean market: Google and Microsoft.

On a regional basis, the first two positions are for Google and Microsoft.. In January Mexico was the only market where Microsoft sites were ahead of Google. That changed for the first quarter 2010 overall, Google grew from 13.8 millions unique visitors in Mexico to 16.2 million between January 1 and March 30 2010.  Microsoft grew to 15.7 million.

Brazil – January 2010

 

 Total Unique Visitors (000)

Property

Jan-2010

    Total Internet : Total Audience

33.789

    Top 20 Properties

 

    Google Sites

28.618

    Microsoft Sites

27.086

    UOL

22.616

    Terra – Telefonica

21.085

    Organizacoes Globo

18.478

    Yahoo! Sites

16.636

    Grupo Brasil Telecom

13.451

    WordPress

10.416

    MercadoLibre

10.108

    BuscaPe.com Inc.

9.597

    Wikimedia Foundation Sites

9.424

    Lojas Americanas

9.413

    Grupo Abril

9.280

    Warner Music

7.807

    4SHARED.COM

7.752

    The Mozilla Organization

7.165

    Ask Network

6.942

    TWITTER.COM

6.091

    Radio e Televisao Record SA

6.003

    MEGAUPLOAD.COM

5.732

 

 Brazil – March 2010

 

 Total Unique Visitors (000)

Property

Mar-2010

    Total Internet : Total Audience

39.815

    Top 20 Properties

 

    Google Sites

33.450

    Microsoft Sites

30.471

    UOL

25.772

    Terra – Telefonica

23.619

    Organizacoes Globo

22.388

    Yahoo! Sites

20.180

    iG Sites

18.236

    Wikimedia Foundation Sites

14.094

    WordPress

12.633

    MercadoLibre

11.454

    Grupo Abril

11.406

    Lojas Americanas

10.307

    BuscaPe.com Inc.

9.489

    4SHARED.COM

9.357

    Ask Network

7.532

    TWITTER.COM*

6.966

    The Mozilla Organization

6.639

    Radio e Televisao Record SA

6.488

    MEGAUPLOAD.COM

6.391

    FACEBOOK.COM

6.267

 

Argentina – January 2010

 

 Total Unique Visitors (000)

Property

Jan-2010

    Total Internet : Total Audience

12.626

    Top 20 Properties

 

    Google Sites

11016

    Microsoft Sites

10768

    FACEBOOK.COM

8974

    Yahoo! Sites

5605

    TARINGA.NET

5130

    Grupo Clarin

5122

    MercadoLibre

5044

    Terra – Telefonica

3687

    Wikimedia Foundation Sites

3425

    Grupo La Nacion

3087

    Hi-Media Group

3070

    Warner Music

2700

    MEGAUPLOAD.COM

2677

    RapidShare AG

2579

    WordPress

2524

    AOL LLC

2442

    NetShelter Technology Media

2424

    Telecom Argentina

2400

    The Mozilla Organization

2248

    MUSICA.COM

2145

 Argentina – March 2010

 

 Total Unique Visitors (000)

Property

Mar-2010

    Total Internet : Total Audience

12.714

    Top 20 Properties

 

    Google Sites

11261

    Microsoft Sites

10867

    FACEBOOK.COM

9372

    Yahoo! Sites

6395

    Grupo Clarin

6057

    TARINGA.NET

5795

    MercadoLibre

5265

    Wikimedia Foundation Sites

4918

    Terra – Telefonica

3778

    Grupo La Nacion

3194

    WordPress

3092

    Hi-Media Group

2994

    MEGAUPLOAD.COM

2924

    RapidShare AG

2840

    NetShelter Technology Media

2582

    MUSICA.COM

2503

    Telecom Argentina

2461

    AOL LLC

2352

    CONDUIT.COM

2101

    PSICOFXP.COM

2095

 

México – January 2010 

 

 Total Unique Visitors (000)

Property

Jan-2010

    Total Internet : Total Audience

15.005

    Top 20 Properties

 

    Microsoft Sites

13874

    Google Sites

13833

    Yahoo! Sites

8125

    FACEBOOK.COM

6796

    Wikimedia Foundation Sites

6530

    Warner Music

5446

    Batanga

5037

    MercadoLibre

5020

    WordPress

4691

    HI5.COM

4471

    TARINGA.NET

4235

    Televisa Digital Sites

3887

    Terra – Telefonica

3729

    NetShelter Technology Media

3467

    Orange Sites

3302

    Hispavista Sites

3298

    Apple Inc.

3243

    Fox Interactive Media

3197

    Grupo Carso

2995

    MUSICA.COM

2966

México – March 2010 

 

 Total Unique Visitors (000)

Property

Mar-2010

    Total Internet : Total Audience

17.942

    Top 20 Properties

 

    Google Sites

16246

    Microsoft Sites

15768

    Yahoo! Sites

9623

    FACEBOOK.COM

9297

    Wikimedia Foundation Sites

7876

    WordPress

5663

    Batanga

5425

    MercadoLibre

5353

    TARINGA.NET

5065

    HI5.COM

4617

    Terra – Telefonica

4376

    Televisa Interactive Media

4219

    Orange Sites

4144

    NetShelter Technology Media

3801

    Hispavista Sites

3649

    Vevo

3634

    Fox Interactive Media

3630

    Apple Inc.

3616

    MUSICA.COM

3483

    Grupo Carso

3356

Source: comScore Media Metrix – Panel Only

Audience: Persons Age 15+ at Brazil, Argentina and México Home/Work/University Locations

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