Publicizing itself as the only point of contact for advertisers and marketing agencies interested in the Hispanic healthcare market, PuntoSaludUSA.com launched its website on September 27.

Founder and President Andy Checo maintains that until now, advertisers and marketers interested in Hispanic healthcare and pharmaceutical news had no single place to access that information.

In addition, not only do Hispanics account for a greater share of the overall population than healthcare advertising directed toward them would reflect, but they also over-index in healthcare needs relative to the general market.

The website includes weekly industry surveys, monthly editorial features, and profiles of media professionals.

The launch is the latest in an expansion of healthcare-related content relating to the U.S. Latino population. (See Médico de Familia to Launch in January)

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