Publicis Groupe today announced it has taken a majority stake in Andreoli MS&L, one of Brazil's top 5 full-service PR agencies. Part-owned by Publicis Groupe since 2001, the agency will be renamed Andreoli MSL Brasil, and will continue to align under MSLGROUP, Publicis Groupe's leading specialty communications, PR and events network.
Andreoli MSL Brasil employs 45 communications specialists. The agency provides consumer PR, corporate communications strategy, public affairs and crisis management for major clients including Sodexo, Hydro, OHL, BlackRock, Danone, Royal Bank of Scotland and Louis Dreyfus. Sao Paulo-based Andreoli MSL Brasil will now also be a flagship hub agency for MSLGROUP's network of 14 affiliated agencies across Latin America and Central America, with Paulo Andreoli at the helm of those businesses. Following the increase to majority ownership, Paulo Andreoli will report to Jim Tsokanos, President of MSLGROUP Americas.
The Andreoli MSL Brasil transaction comes two months after Publicis Groupe took a stake in Brazilian advertising agency Talent.