Prisa Digital, the unit of production and distribution of digital news, education and entertainment in Spanish and Portuguese, announced today the additions of its executive team responsible with growing the operation across the Americas.

Rounding out the executive team for the operation are:

Marilyn Aldir as Associate Vice President, US Sales: handling all revenue generation across the company’s multiple platforms for US and US extending into the Americas. Previously, Aldir was Director, Advertising Sales for ESPNdeportes.com where she was accountable for Pan Regional, LATAM and US sales.  

Jorge Mercado as Associate Vice President, Marketing and Communications – Americas: managing PRISA DIGITAL’s brand identity across the Americas. Most recently, he was Director of Marketing for Terra USA, where he was responsible for developing the brand’s positioning, awareness and audience. 

Jose Luis Ortega as Director of Business Development: handling all alliances and charged with the growth of PRISA DIGITAL’s reach in the Americas. Prior to joining PRISA DIGITAL, Ortega was Business Development Director at Terra USA where he also managed partnership strategy and agreements.

Cristian Cravello as Sales Marketing Director: defining the product from the commercial perspective and developing customized solutions for advertisers. Cravello comes to PRISA DIGITAL from HOODINY Entertainment Group with a strong background in both on and offline media.

Martin Noe as Director of Sales for Latin America: based in Argentina and managing revenue opportunities and development for LATAM. Noe joins PRISA DIGITAL from Terra Argentina where he ran sales for Argentina and Pan Regional.

“We are thrilled to have a well-rounded team that will be essential in defining our expansion into the United States and the rest of the Americas,” said Alvaro Palacios, Vice President, Operations – Americas.

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