New alliance attends to provide Spanish-speaking consumers access to extensive shopping and price comparison content on Yahoo! Compras., a part of Experian, today announced a strategic alliance with Yahoo! Compras to add's shopping guide and comparison services to Yahoo!'s network offerings.

Yahoo! Compras ( will give users a direct link to's wide range of shopping options in myriad categories, including Sporting Goods, Electronics, Music and Fashion, among many others — all available in Spanish.

" offers the only comparison shopping service for U.S. Spanish speakers," said Ron LaPierre, president of, which operates "'s breadth and depth of product offerings will help consumers on Yahoo! En Espanol research and compare millions of products and pricing offers from thousands of online sellers."

"Our partnership with reinforces our commitment to making Yahoo! En Espanol the online starting point for U.S. Hispanics," said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "Whether our users are looking for news, entertainment, sports or to do some comparison shopping, the Yahoo! network offers them all of the tools and resources in one place to maximize their time and enhance their online experience."

According to the Sept. 23, 2008, report by the U.S. Census Bureau, nationwide an estimated 35 million people, or about 12.3 percent of the population, speak Spanish at home. The alliance between and Yahoo! demonstrates each company's commitment to servicing this community's growing needs.

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Portada Staff

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