Austin-based LatinWorks was named Hispanic agency of record for cereal maker Post Foods LLC.

The agency will lead Hispanic brand development efforts for St. Louis, Mo.-based Post which makes Grape-Nuts, Post Shredded Wheat, Post Raisin Bran and Honey Bunches of Oats, among other cereals.

"Post and LatinWorks share a similar philosophy for reaching the Hispanic consumer, and we are proud to begin working together," LatinWorks CEO Manny Flores said.

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