An important part of the second edition of Portada’s Foro Mexico de Publicidad y Medios, October 17 in Mexico City’s Hotel Intercontinental, will analyze the opportunities the U.S. Hispanic market presents for Mexican companies. A panel moderated by Federico Bracamontes Baz, General Director of Diario de Mexico, will have major marketers explaining the opportunities Mexican companies have when targeting U.S. Hispanic audiences (particularly Mexican – Americans). Register here to the Foro Mexico de Publicidad y Medios!
In another part of the Foro, Susana de la Portilla, Brand Manager at Grupo Modelo, Santiago Duran, General Manager, Carat Mexico and Ulises Marquez, Strategy Manager at OMD Mexico, will assess the new political scenario of post-electoral Mexico and its impact on consumer behavior and marketing in 2013.
Finally, Jaime Romano Micha, author and Director of Neuromarketing, SA, will do a presentation on Neuromarketing and its impact on the formulation of advertising and media buying strategies. Register here to the Foro Mexico de Publicidad y Medios!