»Univision’s 2012 IPO?
Univision is prepping up for a likely IPO in 2012, according to an analysis of the company published by the Gerson Lehrman Group. The report also suggests that that is the reason why former NBC President Randy Falco was recruited by the Spanish-language network. Well, we said it 6 weeks ago (Analysis: Univision – A New CEO for its IPO?). According to the Gerson Lehrman Group report: “The end of the long-standing feud between Univision and Televisa over the Programming License Agreement has ended and Univision has since solidified its programming pipeline, experienced significant senior management changes and now seems to be in a calm period after the storm, but clearly Univision's focus appears to be on maximizing value through an IPO.”
» Hot Latin Ipo’s
IPO’s are back in vogue, now that the financial markets have recovered. Last month 21 deals were done with $5.6 billion raised for issuing companies and investors logging an average return of 18% on shares floated, according to Renaissance Capital. Interestingly, Latin American or social networking online plays have led the rankings, pehub.com reports:
– Arcos Dorados, a McDonald’s franchisee in Latin America, was the largest transaction completed during the month, raising $1.2 billion;
– Renren, a Chinese social networking site, filed an initial offering to raise $531 million;
– Zillow filed to raise $52 million. The online real estate site has information on 100 million homes and generated $31 million in sales last year.
» Latinos and Facebook
In an interesting column in ClickZ, Gustavo Razzetti argues that “a Hispanic approach to social media should be based on content and engagement, rather than simply language.”
Razzeti adds that “once identified, the role of the Latino Facebook page, a bilingual approach, has a bigger potential. Consumers are used to interacting in both languages or in the language of their choice. Bilingualism conversations are richer.” For more interesting opinions and perspectives, please see last weeks Best Practices Marketing to Hispanics:feature Social Media in English or Spanish or go to Portada’s Linked In Discussion Group for more interesting perspectives.
» A New Hispanic Social Networking Start Up
New Futuro, a startup in Chicago focused on the Hispanic sector, will debut a new, online social community for Latinos this summer. They are currently hard at work creating what they believe to be the only one-stop resource with bilingual, culturally-relevant information about education for Latinos.