» Walm-Mart gets social. We have said it all along, marketers need to become publishers. And marketers, at least when it comes to the acquisition of social media properties, have taken notice. Hah! Wal-Mart is buying search technology firm Kosmix in what the big-box retailer is describing as a move to expand into “social and mobile commerce.”, Paidcontent reports. This is the second purchase Wal-Mart has made in just over a year intended to build its digital presence. Last February, the company purchased online movie service Vudu.
» A new magazine for Atlanta in Georgia’s Emerging Hispanic market. “Beautiful Media LLC just announced the launch of VIVA NOW Magazine, tagged as the publication for Hispanics “Living the American Dream!”. VIVA NOW will cover the entire Metro Atlanta area as well as surrounding counties and will be the Southeast’s only bi-lingual magazine specifically designed to appeal to the Hispanic professionals. The premier cover features an exclusive interview with talk show icon “Cristina Saralegui” affectionately known as the Oprah of Latin America. According to Publisher, Katherine Phelps, CEO of Beautiful Media, (Founder and Publisher of the Atlanta Woman and Beautiful Magazine), “Our mission is to provide an upscale magazine that serves the best interests of the Hispanic community. VIVA NOW understands the difficulties that many Hispanics encounter while trying to grasp all the opportunity that avails them…wealth and financial freedom, the enjoyment of home ownership, quality healthcare programs, higher education, and more lucrative professions and business opportunities.”
» Capturing a Global Audience online. Denise Collela, Chief Revenue Officer at AudienceScience, writes an interesting article in imediaconnection.com on how to capture How to capture a global audience online. Her key points? First, campaigns cannot simply be translated into different languages to resonate with the variety of global audiences. Second, the best way to establish the necessary trust and foundation of knowledge is to be as transparent as possible. Third, leverage technologies and organizations already in existence in your target country. Collela talks mostly about the following markets which are similar to some extent but need to be addressed in the same way: UK-European Union, U.S-Hispanics and heterogeneous Japan.