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Portada Quick Hits: Our Prediction was right! FT’s Tilt, Univision Ambitions

Some of the stories the Latin Advertising and Media World is talking about...


Some of the stories the Latin Advertising and Media World is talking about:

» Hurra! One of our 2011 predictions (“Media Companies are going to become more like advertising agencies”) just came true. Paidcontent reports that Time Inc, just decided to form a standalone “branded solutions” unit. Jack Griffin, the former Meredith executive, who recently took over Time Inc’s CEO position is the brainchild of the the new unit.
At Meredith, Griffin was often credited with helping steer the company towards creating marketing services that were more informally tied to its magazine brands, though didn’t necessarily involve direct ad placements over the past few years.

» Emphasis on Latam/Emerging Markets
The Financial Times just launched FT Tilt, a new online news and analysis service which focuses solely on emerging markets. Coverage on FT Tilt will provide news and analysis on the markets of Latin America, Africa, the Middle East, South and East Asia, Russia and Eastern Europe. Tilt has opened a Sao Paulo bureau to cover Latin America. “Western business media generally is very fixated with London and New York – an M&A deal worth $2 billion gets on to the front page and yet a deal in India or Dubai that’s $20 billion ends up on page 136, below the fold and restricted to 100 words. The news agenda is out of sync with the general economy and business”, Paul Murphy, Tilt’s editor in Chief tells

» Univision’s ambitions: Univision wants to be the top rated U.S. broadcaster. Period. Regardless of language. "Our goal is to be the number one network in the country, regardless of language, in five years," Univision Networks' president Cesar Conde said. Univision Communications Inc. and Grupo Televisa, S.A.B. recently announced an agreement in which Televisa will make a substantial investment in Univision and the long-term Program License Agreement (PLA) between the two companies will be expanded and extended.

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