Some stories the Hispanic Marketing, Advertising, Media and Blogging world are talking about this week as “picked” by Portada’s editorial team.
» Did MV42 finally put Latinos on the cover of Time? We finally made it! Latinos are finally and clearly part of the U.S: The cover of this week’s Time magazine shows 20 Latinos under a “Yo Decido” Title. “Why Latinos will pick the next president”. How did this come about? As Fox News Latino reports Steven Wolfe-Pereira, EVP and Managing Director of MV42, the multicultural arm of MediaVest, and Robin Steinberg, EVP of Publishing Investment and Activation at MediaVest met with several English-language thought-leadership publications, including Time Inc’s Managing Editor Richard Stengel to share their thoughts on how to shift from “Multicultural Marketing” to “Marketing to a Multicultural Nation.” “Stengel decided to not only do the article, but was motivated to make a statement, hence he put the “Hispanic Voter” on the cover and for the first time in the magazine’s history had the copy in Spanish,” Wolfe-Pereira told Fox News Latino. However, Fox News’ Mariela Dabahh wonders whether “ the front cover reflects an honest recognition of the power of Hispanics in the country and it is the beginning of ongoing coverage, or if it only plays to an election year’s news-cycle.”
» Netflix and Univision near deal
Netflix is nearing an accord to provide U.S. online customers with Spanish-language programming from Univision , said two people with knowledge of the situation told Bloomberg. The deal, when concluded, is expected to include programs from Grupo Televisa , the world’s largest Spanish language broadcaster, said one of the people, who wasn’t authorized to talk publicly. Netflix is adding shows from the most-watched U.S. Spanish- language network to reach an audience of 50 million U.S. Hispanics. Hulu.com added Univision in October. The accord represents an expanded relationship for Univision, which already provides shows to Netflix in Latin America. “Our content is in great demand, and we are in negotiations with several distributors,” Monica Talan, a spokeswoman for New York-based Univision, said in an e-mail. She declined to comment further.