» Investment banking magazine The Deal recently devoted its front page to Hispanic Media . According to the article there are huge opportunities in Hispanic media:Though representing about 15% of the U.S. population, Latino consumers are the target of only 5% of U.S. advertising dollars. Univision and Telemundo are the battleships of Spanish-language TV, while Spanish Broadcasting System and Liberman Broadcasting are the speedboats.The 2010 U.S. Census promises unprecedented recognition and compensation for Spanish-language media and the demographic they serve.’ The article also discusses investment banker David Tomasselo’s plans to acquire Spanish Broadcasting Corporation through his activist investment firm, Attiva Capital Partners Ltd.

» In less than two years, the website of Spanish State Television Broadcaster RTVE.es has grown to more than 8 million unique users. Interestingly, more than 40% of its audience is foreign; most of them are based in Latin America and in the U.S. Hispanic market. Starting this year, a new law was enforced in Spain which forbids advertising in Spanish State TV and websites. However, it is not clear whether that also applies to foreign audiences. The question is currently being debated within RTVE.es. RTVE.es could become an interesting venue for U.S. advertisers, should it decide to monetize its foreign visitors.  Interesting news for online ad networks which could potentially represent RTVE.es in Latin America and the U.S. Hispanic market. (e.g. Orange, Punto Fox, EzTarget etc..).

» The Memphis Commercial Appeal reports about an interesting case of competition for labor between Hispanic newspapers in Tennessee. When the columnist and advertising rep known as Maruca switched from one local Hispanic newspaper to another, the first newspaper sued, since she had signed documents saying that she wouldn't work for a competitor for a year. But Maruca — real name Maria Guevara — recently won a favorable ruling in Shelby County Chancery Court, her attorney said. The case involved Tennessee Hispanic newspapers La Prensa Latina and El Grafico.


Portada Staff

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