Some stories the Hispanic Advertising, Marketing and Media world are talking about this week.
» Kevin Conroy loves Mobile: Kevin Conroy, president of Univision Interactive Media and Enterprise Solutions, is excited about the mobile opportunity in the Hispanic market. Conroy tells Digital Media Wire that “the gap between Hispanic and non-Hispanic in regard to broadband penetration at the desktop level is now less than 10 percent and closing rapidly. But when you look at mobile, not only is there no lag, but the reality is that Hispanic users way overindex when it comes to the use of the mobile platform. If you go through the checklist of mobile activities, things like sending email, checking status, multimedia consumption, listening to streaming audio, you find that Hispanics overindex by a lot. A lot – like a factor of 1 to 20 in almost all of the different behaviors.”
» Colombia and Illinois: New agreements
The Colombian government announced new agreements with the State of Illinois regarding bilateral commerce between both parts. The new agreements will take place in order to implement the TLC (Tratado de Libre Comercio) signed between US and Colombia last year, Terra reports.
» Roger Waters in Latin America
After his shows in Chile, the musician Roger Waters is preparing its nine Argentinean shows. Far from stay away from local debates, Waters talked about the education in Chile and the Malvinas (Known as “Falklands”). Roger Waters declared “Falklands are Argentinean”, as Clarin says.
» Argentinean start-ups moving into Chile?
The Chilean government announced a new project for Argentinean entrepreneurs. The program will select Argentinean projects to build and install new start-ups in Chile specialized in Biotechnology, e-commerce, technology, etc. This program aims to build new investments in the country as well as develop and encourage the existing tech industry, according to Emprendedores.news.
» Online Video: The new e-commerce star?
According to El Cronista, a survey from IDC consulting shows that video online is the most popular platform among Latin Americans to buy products online. The survey was conducted in over 7 countries in the region.