Some stories the Latin Advertising and Media World is talking about this week.
» Implications of Carat’s General Motors Coup
In The Drum Marketing Journalist Mairi Clark discusses the implications for Aegis owned media group Carat, after General Motors appointed Carat as its global Media partner (from incumbent Starcom Media Vest). Among the interesting implication Clark cites are:
– “Aegis (Carat) has become well-known for its cross-media planning and buying, and its approach to social and mobile media – which comes as part of its responsibility for GM. The account shift signifies a game-changer for the group.”
– “For Aegis, the win means a complete rethinking of their business structure. Having gone from servicing the account in Europe, to handling it globally – apart from India, China and Brazil – it pushes the group into being a major player in the US. An influx of over $2 billion income will make the group a definite competitor for the two titans – Publicis and Interpublic – that were the incumbents on the business.”
– “Several people have commented privately that for a US-owned car manufacturer to appoint a British media agency, especially when it is in the process of appealing for US governmental help, is distasteful.”
» QuePasa profits from Facebook IPO Craze
This week’s Facebook IPO is making social media related stock prices to jump through the roof. Dailyfinance reports about the recent increase in stock prices from Social Media plyas including Zynga (ZNGA), Linked In (LNKD) and Latin Social Network QuePasa (QPSA). Since January 26 QuePasa’s stock price has increased by 46% to $4.64. Beware, the Daily Finance article title says :Not all Facebook Coattail plays are the same”). QuePasa acquired fellow social networking site MyYearbook.com last year.