» Azteca America in San Francisco
Una Vez Mas, the largest affiliate group of the Azteca America television network, announced today that it has acquired full-power San Francisco television station KEMO TV 50. It will now serve the 9th largest DMA in the country. With this new expansion, Una Vez Mas (UVM) will reach 36 % of U.S. Hispanics, representing almost 40 percent of the Azteca America network. This exciting acquisition comes on the heels of fast-growing Azteca America announcing that it now reaches 68 % of the Hispanic population
» Acquiring Multitucultural Talent
Approximately 70,000 people are in NYC this week for Advertising Week. The New York Times reports about the Multicultural Media Talent Pipeline, a six-hour forum sponsored by Forty-Two Degrees at MediaVest/MediaVest Multicultural, part of the Starcom MediaVest Group division of Publicis. The Times quotes Steven Wolfe Pereira, executive vice president and managing director at MV42°, saying: “I have all these open positions currently, and unless I poach from another agency, it’s hard to find qualified professionals who are black or Hispanic. A third of the country is multicultural, and I can’t find the people?” he asked rhetorically, adding: “It’s not just diversity, warm and fuzzy. The clients are clamoring for it. It’s a crisis that we don’t have enough multicultural talent.”
» Popular Science in Brazil
The Brazilian magazine market is hot. Many international magazine brands are being introduced in the market. Editora Alto Astral launched Popular Science in Brazil on September 20th, following a licensing agreement with Bonnier International Magazines. The new title has a print run of 25,000, and the cover price is 8.90BRL (€3.51).
In addition, São Paulo-based publisher Indaiatuba is to launch a local edition of CQ Amateur Radio Magazine in Brazil. The magazine will launch on 5 November, during FENARCOM, the Brazilian Amateur Radio Fair. The cover price of the new magazine will be R$12.00 (€4.90) and will have a bi-monthly frequency.
» The struggle to monetize digital content. Magazines vs. Newspapers
Magazines will fare better than newspapers in the struggle to monetize digital content, according to a report released by Pricewaterhouse Coopers. The annual outlook on entertainment and media predicts that newspapers' digital subscriptions will not compensate for decreasing circulation revenues. On Forbes.com, Jeff Bercovici breaks down the numbers. The report forecasts that initially, digital subscriptions will grow quickly. For the next five years, both magazines and newspapers will see their largest revenue gains in selling digital subscriptions. By 2015, PwC expects magazines to take in $611 million from digital editions (they took in about $4 million last year). Newspapers have a much stronger starting point, already racking in $150 million from digital subscriptions last year. However, PwC predicts their growth to reach only about $331 million in 2015, which would not cover the expected print sales decline.