Some of the stories the Latin Advertising, Media and Content Worlds are talking about this week.
» Amazon has its sights on the Spanish market, a few days ago it announced the purchase of the Spanish company BuyVip, reachhispanic reports. BuyVip is an online retailer that offers brand name clothing at reduced prices. In addition to Spain, this initiative has launched in the following European countries: Italy, Norway, Greece, Poland, Belgium, Luxemburg, The Netherlands, San Marino, Sweden, Portugal and Denmark.
Spain remains (with Mexico and Argentina) as the Meca of the Spanish-language book market. Amazon’s move indicates its intention of jumping into the heart of a key market, from where the Spanish-language word will be a step far.
» Argentinean Tech companies are on a mission to find capital in Silicon Valley. The Buenos Aires City government is subsidising the trip. Companies that are in Silicon Valley this week include Social Metrix (social media tracking), Keepcon (social media moderator), Treebel (semantic blogs), Mindet Design (games and applications) and online marketing agency Clckbunker. The City of Buenos Aires recently introduced an area for development of digital media companies in Parque Patricios. Another hub, more for the audiovisual sector is in a section of the city called Palermo-Hollywood.
» “Jose Luis Sin Censura”, the Spanish-language talk show carried by Liberman Broadcasting’s Estella TV, is being accused of “pornography” by The Gay and Lesbian Alliance Against Defamation and the National Hispanic Media Coalition.
The show often turns into a shouting match between young men who often insult each other with anti-gay slurs. "We are put at risk by this content," said Jarrett Barrios, President of GLAAD. "This is far and away the most outrageous and defamatory television show."
"They encourage people to go and beat up the people who are declaring themselves to be gay," Nogales said.
To make things easier for the FCC, the almost 200-page complaint includes a dictionary of the Spanish words that are heard regularly on "Jose Luis Sin Censura" that GLAAD and the NHMC find particularly offensive.
» The Wall Street Journal published a Memo sent by Andrew Mason, CEO of Groupon, to its staff en early January. The Memo gives some figures to the already known profitability of the online coupon company.
According to the memo, Groupon had $760 million in revenues in 2010 ($475 million in U.S.), 51 million subscribers, and expanded to 35 countries and 4,150 employees. It’s also worth noting that overseas revenues were 12% of the total in the fourth quarter.
» Technicallyphilly.com reported that TekLado, the Hispanic tech, pop culture, magazine closes after only two editions. While Bartash, the Southwest Philly-based publishing house and printer that put the mag on the streets, dropped the title, Editor Liz Spikol and former publisher Mel Gomez have struck out on their own, aiming to build TekLado as an online-only brand, grabbing the naming rights and the tek-lado.com domain.