The high quality of Portada’s events and content comes to Mexico in the form of the Mexico Forum for Advertising and Media, to be held this Wednesday October 26 at the Intercontinental Hotel, Mexico City. The theme of the event is "Mexico 2012: What objectives do clients have and what media are they going to use to achieve them?" Portada has developed a program featuring the best clients and agency executives in Mexico have to offer.
2012: Global Advertising and Media Trends
Marcos Baer, Publisher of Portada will open the Forum talking about global trends he sees. He will then talk about the global Latin and panregional markets.
Marcos Baer has been Publisher of Portada since 2003. Between 1999 and 2003, Baer worked as Portfolio Manager for Swiss Re, mainly for Mexico. Previously, he had worked as Editor for the Wall Street Journal in Spanish.
The Mexican Advertising Market 2012
Carlos Vaca, CEO of BBDO Mexico, will talk about how he sees the Mexican Advertising and Media markets developing in 2012. He will also pay attention to what the Mexican marketing and media professional can contribute to the Advertising and Marketing World at large.
Clients/ Major Brands: What´s coming in 20102?
In this panel, major executives will talk about marketing and consumer trends and how they will be impacting Mexican 2012 advertising budgets. Special attention will be paid to the 2012 elections in Mexico as well as to the evolution of the Mexican economy.
Lidia Rubí, Marketing Manager of Grupo Lala, will be moderating the panel. She will be joined by José Antonio Buendia, Marketing VP of CMR, Alejandro Furlani, Planning Director of Diageo Mexico and Lucía Carrerón, Communication and Marketing Manager of Audi.
Latin Interactive World: Reaching the emerging Mexican middle class with digital media…
According to AMIPCI, 77% of Mexican internet users are from the middle class, which means 27 million users. How can we plan a digital successful campaign to reach them?
Pablo Pozo (photo), Marketing Director at IAB Mexico will moderate the panel. 
Panelists Mario Nissan, Strategy Consumer VP of Flock Advertising, Sylvain Chevalier, General Manager of MPG and Santiago Durán (photo), CFO for Carat Mexicana will try to answer this essential question.
See the detailed Mexico – Forum program.
Follow the forum on Twitter: #portadamx11
