Having the whole picture of the market means hearing different voices: in an effort to give our readers a shot with all the tones and colours, Portada interviewed some of the main players in the Hispanic Marketing and Media World.
Take a look at our three last interviews: impreMedia's Ginger Neal, Yahoo's Armando Rodriguez and AudienceScience's Hirsch.
Interview: impreMedia’s Ginger Neal About the Local Search Market
Portada Interviewed Ginger Neal, SVP ImpreMedia Digital, about the state of the local search market, an area that is very hot both in the Hispanic and the general market (According to market research firm BIA/Kelsey, online local business advertising in the U.S. will grow to nearly $20 billion this year and is expected to reach $35 billion by 2014, read about it here). She tells us about impreMedia’s strategy in the area and gives an in-depth look at the relationship between publishing and advertising.
Interview: Hirsch on the Recent Consorte Media Acquisition by AudienceScience
In May the Online Advertising Network AudienceScience made a big move to get into the US Hispanic media market with the adquisitin of the Latin digital marketing campany Consorte Media. The acquisition was follow by an integration of Consorte’s employees, technologies and clients into AudienceScience´s structure.
Interview: Yahoo! – Armando Rodriguez: “Personalization is at the Heart of the New Homepage”
A Q&A with Armando Rodriguez, Head of Sales & Business Development, Yahoo! Hispanic Americas.
Read our Regular Feature: "Marketer Interview" here.