U.S. Hispanic websites receive sizable audiences from Latin American websites. Similarly U.S. Hispanic audiences frequent Latin American sites. What are the best ways to reach those audiences from a marketer’s perspective, and to monetize them from a publisher’s perspective?
This will be the main theme of a panel of Portada’s Sixth Annual Hispanic Advertising and Media Conference in New York City on Sept. 20. Panelists will include Guillermo Abud, VP Digital Director, MV42, Iván Adaime, VP Digital Media, ImpreMedia, Lázaro Stern, Latam & Latino Market Director, Mediamind and Ulises Vázquez, CEO México, Matomy.
The panel will be moderated by Juan Jose Núñez, President Vertical 3 Media, a specialist in international monetization of Hispanic and International websites.
The interdependence between the Latin American and U.S. Hispanic media markets will be highlighted. In addition, Gaston Bercun, Co-CEO & Founder, of Buenos Aires (photo), Argentina headquartered Hunt Mobile Ads will be speaking at the Hispanic Mobile Marketing Forum which takes place on Sept. 19 in the same venue. Bercun will provide a primer for brands and publishers who want to enter the Hispanic mobile market. Key questions he will discuss include:
– Format: App. vs. mobile-enabled web
– The pros and cons of Rich Media
– Ways to target Hispanics: Mobile vs. online targeting and more…
Check out the full agenda of the Hispanic Mobile Marketing Forum.
Whether you're a media executive interested in the Latin space, a brand marketer a technologist, a content creator or media buyer, Portada’s Sixth Annual Hispanic Advertising and Media Conference will focus on the important issues shaping your future. Don't miss it. The event can be attended in combination with the Hispanic Mobile Marketing Forum which takes place in the same venue on the day before.You can register to the 6th Annual Hispanic Advertising and Media Conference or take advantage of the special COMBO rate to register to both events.