We added three major speakers to our upcoming “Connecting National Brands with Local Audiences” Conference, Sept. 30 , NYC at The Scholastic Auditorium & Greenhouse with Rooftop Terrace.
Julie Weitzner, VP Media at Razorfish New York, will participate in the panel on the “Geotargeting Opportunity”. Weitzner has been VP of Media at Razorfish New York for the last four years. Prior to that she worked as Director Online Marketing in Verizon Communications. Weitzner will explain "how targeting is becoming a major opportunity and how geotargeting is one layer within targeting, usually the one at the top. In addition, she is going to show how several targeting layers are applied to online ad campaigns, e.g. certain passion points, buying intent, shopping behavior etc.”
We also secured the participation of Justin Siegel, CEO and co-founder of MocoSpace, the largest pure play mobile social network in the U.S. Headquartered in Boston, with development offices in Israel, MocoSpace has 25 employees and has raised $7 million in two rounds of venture capital. Read an interview with Siegel in MocoNews here.
In addition, we are very proud to announce the participation of Karen Treydte, Vice President, Director of Media Services, at Costa Mesa, CA, Casanova Pendrill. With over 25 years of media planning and buying experience, Karen joined Casanova Pendrill in 2008 and currently manages integrated media planning and buying disciplines. With both Hispanic and General Market experience, Karen combines strategic leadership with a creative approach to developing effective media solutions for Casanova’s clients who include the U.S. Army, Kohl’s, California Lottery, General Mills and Nestle. Treydte will moderate the panel “Hispanic CRM through Innovative Channels”.
Tickets are going fast, to register, please click here.
To view the conference’s agenda, please click here.