Pizza Patrón announced that it has entered a strategic partnership with Fishbowl Marketing, a provider of email and online guest marketing solutions for restaurants.
"By the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, and we want to be sure Pizza Patrón fits naturally into the context of Hispanic life in the U.S. today," says Andrew Gamm, brand director for Pizza Patrón. "We are developing a more holistic approach in our advertising, and the addition of email is a perfect complement to our other efforts."
"Hispanic teens, the fastest growing segment of the fastest growing demographic in the U.S., have a strong proclivity for adopting digital technology into their lifestyle," said Gamm. "Working with Fishbowl will help us close the gap between us and our customers. Their system works great for both local store marketing and national promotions."
Karen Willison, VP of sales, national accounts at Fishbowl, says their system will make it easy for Pizza Patrón to implement campaigns, acquire new customers and automate their loyalty marketing programs.