Pfizer is in advanced negotiations to hire Euro RSCG and its healthcare unit to handle creative duties on infant care products in about a dozen markets outside the U.S. The markets include Mexico, Venezuela, Saudi Arabia, the U.K.; and several countries in the Asia-Pacific region, including China, Hong Kong, Indonesia, Thailand and Malaysia, according to sources. Account revenue is estimated at $5-7 million.
Euro RSCG, a unit of Havas, emerged as the top choice after a review that included Omnicom Group units DDB and TBWA and Interpublic Group's McCann Erickson, said sources.
Final presentations took place last month at a Pfizer office in Madison, N.J. Most of the agencies teamed with a healthcare subsidiary, with Euro RSCG, for example, pitching with Euro RSCG Life; and McCann, with McCann HumanCare.
The pan-regional assignment includes both consumer- and doctor-directed efforts and represents a bundling of work that's divided among different agencies in different markets, including some of the contenders. All the finalists were Pfizer roster shops.