Perry Ellis International announces the appointment of La Comunidad, a global independent advertising agency, as its new full-service agency of record for Original Penguin by Munsingwear after a review amongst other leading competitive digital agencies.
La Comunidad’s expertise will extend to key areas of Original Penguin’s business including retail, social media, print, e-mail marketing as well as in-store events and is expected to launch in the early summer.
“Expanding digitally is a key priority for us and our partnership with La Comu is going to help us take the brand to the next level of engagement with our consumers and fans across new platforms.” said Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International.
The campaign will focus on the brand’s true American classic heritage, bringing to life the brand’s fun, playful attitude and distinct point of view. Staying true to the timeless appeal of Original Penguin’s classic designs, the campaign re-masters the landmark brand for today’s digital age.