Pernod Ricard Americas Travel Retail (PRATR), a division of French premium spirits and wine company Pernod Ricard, has retained Republica as the agency of record for the second consecutive year, according to drinks-business-review.com.

In this second year of partnership, Republica has also been tapped to spearhead all communications efforts for Chivas Regal Scotch Whisky's sponsorship of the 2011 Antigua Sailing Week.

The agency, which has been in partnership with PRATR since 2009, has been instrumental in developing strategic promotional campaigns across the Western Hemisphere in the travel retail channel.

Republica handles marketing and promotions efforts for various brands in Pernod Ricard's portfolio including ABSOLUT Vodka, Ballantine's, Beefeater Gin, Brandcott Estate, Chivas Regal Scotch Whisky, GH Mumm, Jacob's Creek, Jameson Irish Whiskey, Kahlua, Malibu Caribbean Rum, Martell Cognac, Mumm Napa wines, Pernod, Perrier-Jouet Champagne, Ricard, and The Glenlivet Single Malt Scotch Whisky.

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