PepsiCo has selected New York communication agency, the vox collective, as its Hispanic communications agency of record. The announcement follows an extensive review that took place over the course of three months and involved a comprehensive examination of agency capabilities in public relations, corporate responsibility, public affairs and brand building in the Hispanic market.

The vox collective will develop a long-term community affairs and media relations’ strategy for PepsiCo and manage a sophisticated communications platform for its Performance with Purpose corporate responsibility program. Building on PepsiCo’s assets, the vox collective will work to better connect the company and its global portfolio of brands to the Hispanic community.

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