Pearl Media, an out-of-home advertising company that specializes in converting vacant retail storefronts into advertising opportunities, is now bringing this highly sought-after medium to targeted Hispanic communities.
During the past three years, the company has expanded its storefront division to more than 20 major markets across the U.S., as well as secured relationships with more than 200 of the nation’s top shopping malls, the company said. Its offering includes what the company calls “streetscapes,” “wallscapes” and “digital streetscapes,” the latter comprising a range of digital technologies such as touch screens, gesture-controlled interactive displays, Bluetooth and digital signage video.
Pearl is now launching a dedicated Hispanic Division to reach the Hispanic Community.
Currently Pearl has exclusive offerings within the Top 6 Hispanic DMAs including New York City, Los Angeles, Miami, Dallas, Houston and Chicago, with the addition of four other Hispanic Markets to be added within the next three months, the company said.
Pearl recently launched its Hispanic offerings with Heineken, which placed Spanish language ads in Hispanic areas of New York City (Bronx and Harlem). The ads are currently in market and will run through the middle of July. Pearl Media worked with Mediavest on the buying and planning while The Vidal Partnership designed the Hispanic Creative.