According to Gartner, more users globally will access the Internet via their mobile phones than PCs by 2013, and recent data from the Pew Research Center reveals that the U.S. Hispanic market is voracious in its mobile appetites. According to the study, 40 percent of Hispanic adults use their mobile phone to access the Internet. To take advantage of these figures For Rent Media Solutions, a division of Dominion Enterprises (a marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries) announces the launch of the ParaRentar.com mobile site. As a product of For Rent Media Solutions, ParaRentar.com is a fully-translated Spanish apartment search site.
“As of June 2010, the ForRent.com mobile site has generated 11 percent of traffic to ForRent.com. We hope to enjoy that same success with ParaRentar.com and the new mobile site.” said Terry Slattery, president of For Rent Media Solutions.
“Hispanic consumers are tech-savvy,” notes Elsa Morales, director of Hispanic Initiatives, For Rent Media Solutions. “According to the Pew Hispanic Center, Hispanics online are younger than the general U.S. Internet population and eight in ten young Latinos, ages 16-25, have cell phones. Through our new mobile site, we are communicating with this technologically advanced demographic in a manner that works best for them.”
The ParaRentar.com mobile site offers many of the same features found on ParaRentar.com. The mobile site also offers a social media share tool, a beneficial feature to the 10.55 million Hispanics (or 45 percent of online Hispanics) now using Facebook. This is according to a comScore Media Metrix study.