A few weeks ago we reported how USA Weekend Magazine is increasingly published as an insert in Hispanic newspapers. We just heard back from Parade, a magazine that is distributed by more than 510 Sunday newspapers and has a combined Sunday circulation of 32.4 million. Parade provided the information below to our questions.

Portada: In which Hispanic Newspapers is Parade inserted?

Parade: Parade is carried in just a few Hispanic newspapers, including El Nuevo Herald in Miami and Al Dia in Dallas.

Portada: Are you actively pursuing newspapers that cater to Hispanics as a carrier Vehicle?

Parade: We are not specifically targeting Hispanic newspapers as potential carrier vehicles for Parade but would certainly consider partnering with a newspaper published in the U.S. if circumstances are appropriate

Portada: Have you ever considered to launch a Hispanic edition of Parade to be inserted in General Market newspapers?

Parade: Right now, we are primarily focused on developing our Web site, Parade.com, and our vertical titles, Parade's HealthyStyle and Dash, our new food magazine launching this fall.

Related Articles:

USA Weekend inserted in Hispanic Newspapers: Are Hispanic Readers Going Bilingual? (Premium Article)

What happened to the Magazines that are inserted in Hispanic Newspapers?

La Prensa Riverside Expands Circ., adds USA Weekend Magazine as Insert


Portada Staff

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