The Sarasota Herald Tribune features an in-depth article about media buying and market research company Media Maquiladora, which has offices in Sarasota and Mexico City. The company specializes in media buying in the U.S. Hispanic market and Latin America.

Media Maquiladora has several clients including Canadian company — EasyHome Ltd., which leases household furniture, appliances and home electronics on a monthly or weekly basis.

Other Media Maquiladora clients include El Salvador's airline — TACA — and the tourism and marketing boards of Mexico City and Cancun.

Media Maquiladora is led by a group of former Papel Media employees, led by Kent Kirschner and Janine Trainor.

Papel Media, was a major Hispanic print advertising placement firm during the first part of the last decade. It was led by John Trainor, who now works as general manager at Hoy Chicago. Media Maquiladora was a company operating under Papel Media’s umbrella.

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