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Outreach/Advertising to the Hispanic Market

New companies coming in: Herff Jones and Big Brothers Big Sisters.


Herff Jones: The manufacturer and publisher of educational products, recognition awards and graduation-related items for the school market of North America is looking to enter the Hispanic market with its offerings. The Indianapolis based company is looking about how best to achieve this. The manufacturer mostly works with Minneapolis-based Mobium Creative Group.

Miami-based SCPF is developing a creative campaign for Big Brothers Big Sisters (BBBS) Miami chapter targeting Hispanic audiences. Big Brothers Big Sisters of Greater Miami is one of the largest affiliate chapters of the national youth mentoring organization.

Mni Networks is the media agency and the pro-bono campaign is going to be placed in the following space donating publications:

*Miami Herald
*Nuevo Herald
*People en Español
*Cosmopolitan en Español

SCPF is a global independent advertising agency with offices in Barcelona, Madrid, Lisbon and Miami. Its client roster includes BMW, IKEA, Subway, Vodafone, DHL, Procter & Gamble and Toys “R” Us.

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Hispanic AVOD

Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

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