|Schumacher: It was $40 million down the Drain, but I had a lot of Fun!|
Veteran journalist, editor and media entrepreneur Edward Schumacher-Matos, provided a touch of humor “and some bitter realities around the Hispanic media market- during Portadas 5th Annual Hispanic Print and Digital Media Conference Thursday afternoon.
|CMOs Kick Off Portadas 5th Annual Hispanic Digital and Print Media Conference |
The 5th Annual Hispanic Digital and Print Media conference kicked off Sept. 22 with a morning panel featuring marketing directors working actively in the multicultural space, specifically in the Hispanic market.
|Content Still King. But it Needs to be Marketable|
Portada’s 5th annual Hispanic Digital and Print Media devoted some quality time to the subject of content, with a panel moderated by Georgia Galanoudis, Group Director, Meredith Parenthood Group, addressing the importance of reaching Hispanic audiences through innovative branded content techniques.
|ROI: Do Digital and Print Advertising Deliver Results? |
Are Hispanic digital and print media delivering results on marketers’ investment? This question was at the core of a mid morning panel, featuring Trevor Hansen, CEO of EPMG 360 and Daniel Rosas, multicultural marketing director of Kellogg’s, who shared with the audience some of the challenges faced by both…
|Benjamin Jankowski: What Can We Learn from the BRIC Economies? |
Benjamin Jankowski, the head of global media of MasterCard Worldwide, knows a thing or two about the BRIC countries, having spent several months doing business in China, Brasil and Russia.
|@ Our Emerging Hispanic Markets Forum |
Portada’s Emerging Hispanic Markets Forum took place yesterday at New York City’s Scholastic Building. It is followed today by the Fifth Annual Hispanic Digital and Print Media Conference.
Our Conferences in Tweets
A selection of Tweets from Attendees to our Annual Conferences as well as from Portada’s Editorial Team in reverse chronological order
|And the Awards go to… |
The Award Ceremony was one of the highlights of our Fifth Annual Hispanic Digital and Print Media Conference last Thursday. Gonzalo del Fa,Managing Partner – MEC and Portada Editorial Board Member, Maria Rios, Multicultural Marketing Manager, Macy’s, and Marcos Baer, publisher of Portada, handed over the Awards to the Award Winners.