A selection of Tweets from Attendees to our Annual Conferences as well as from Portada’s Editorial Team in reverse chronological order:
fleejack Fields Jackson, Jr
@EvaEspanol : Summary of our morning panel #portadaconf11 All women panel from @libertytaxmedia @clorox @cvs http://ow.ly/6D9aN #marketing
portada_online portada-online.com
A few pictures from our #portadaconf11 If you have any pictures, add us a contact and share with the group pool. Thanks! http://ow.ly/6Dtyl
fleejack Fields Jackson, Jr
@LuzPlaza : Content is king, but needs to be marketable. Comments from @comidakraft & @aollatino http://ow.ly/6D9jI #portadaconf11
portada_online portada-online.com
@
@marieladabbah We’re glad you enjoyed Edward’s talk. Looking forward to seeing you again in a future conference. #portadaconf11
andycheco Andy Checo
mixer @ #portadaconf11 twitpic.com/6ox22n
marieladabbah marieladabbah
Gracias x RT! This is a true statement!”@marieladabbah: Ed Schumacher: “It’s a great time to be a Latino” #portadaconf11 #diversity”
StellarCris Maria Cristina Rios
Home from #portadaconf11 and now getting ready for @vanidades50 Icons of Style. Debating what dress to wear…
fleejack Fields Jackson, Jr
@JGodi : RT @LatinaLeader:: Ed Schumacher, NPR Ombudsman “there’s a lack of Latinos and Latino stories on @NPR” #portadaconf11
LatinaLeader Aurelia Flores
RT @marieladabbah: Ed Schumacher, NPR Ombudsman “there’s a lack of Latinos and Latino stories on @NPR” #portadaconf11 #latism #hispz
miblogestublog Laura Martinez
@marieladabbah just asked a question with cojones #PortadaConf11
fleejack Fields Jackson, Jr
@Kraft – People and Diversity – We’re open and inclusive. It’s a simple concept tinyurl.com/3fh237c #portadaconf11
fleejack Fields Jackson, Jr
RT @marieladabbah: Ed Schumacher: “It’s a great time to be a Latino” #portadaconf11 #diversity
marieladabbah marieladabbah
Ed Schumacher: “It’s a great time to be a Latino” #portadaconf11
portada_online portada-online.com
RT @marieladabbah: Ed Schumacher, NPR Ombudsman “there’s a lack of Latinos and Latino stories on @NPR” #portadaconf11 #latism #hispz
miblogestublog Laura Martinez
@Univision “has done a great job telling advertisers Latinos don’t read” Edward Schumacher @NPR on #PortadaConf11
alcancemg Alcance Media Group
RT @portada_online: Thanks to sponsors for #portadaconf11 @yahoo @alcancemg @latingrammys @espndeportes @vidaysalud http://ow.ly/6ycu1
fleejack Fields Jackson, Jr
@PRNHispanic : RT @AnllelicLozada: “#SocialMedia is the air of connectivity…its wherever we are” ~@AymeeZubi #portadaconf11 #latism
portada_online portada-online.com
We also have a Flickr account to upload pictures in a group. Log in with your account & share! http://ow.ly/6Cbhd #portadaconf11
portada_online portada-online.com
Thank you! RT @marieladabbah: @portada_online Thanks for F! Loved Keynote! Great conference #portadaconf11
portada_online portada-online.com
We invite you to our Facebook community page and share your pictures of #portadaconf11 http://ow.ly/6CaLt
marieladabbah marieladabbah
@portada_online Thanks for F! Loved Keynote! Great conference #portadaconf11
22 Sep
@holaciudad : RT @yasabe: Congratulations and thanks! “YaSabe wins Top Hispanic Digital Media Innovation” at Portada Awards #portadaconf11
fleejack Fields Jackson, Jr
@portada_online : RT @mike9wood: Nexos Latinos Magazine wins “Tops #Hispanic Print Media Innovation” @ Portada Awards #portadaconf11 #nyc
fleejack Fields Jackson, Jr
@AlykhanMerali : Congratulations and thanks! “YaSabe wins Top Hispanic Digital Media Innovation” at Portada Awards #portadaconf11 #latism
22 Sep
holaciudad holaciudad
RT @yasabe: Congratulations and thanks! “YaSabe wins Top Hispanic Digital Media Innovation” at Portada Awards #portadaconf11 #latism
portada_online portada-online.com
RT @mike9wood: RT @AnllelicLozada: Nexos Latinos Magazine wins “Tops #Hispanic Print Media Innovation” @ Portada Awards #portadaconf11 #nyc
fleejack Fields Jackson, Jr
RT @DenhartJ: @AymeeZubi nice @StateFarm examples! #portadaconf11
DenhartJ Jay Denhart
@AymeeZubi nice State Farm examples! #portadaconf11
@portada_online portada-online.com
@yasabe Congratulations for the Top Hispanic New Digital Innovation Award! #portadaconf11
fleejack Fields Jackson, Jr
@
@yasabe : RT @AnllelicLozada: Congrats to Portada Awards winners #portadaconf11 #nyc #Hispanic yfrog.com/h3jbbzhj #diversity
fleejack Fields Jackson, Jr
@yasabe : RT @AnllelicLozada: www.YaSabe.com wins “Tops Hispanic New Digital Innovation” @ Portada Awards #portadaconf11 #nyc
yasabe YaSabe
Congratulations and thanks! “YaSabe wins Top Hispanic Digital Media Innovation” at Portada Awards #portadaconf11 #latism
AnllelicLozada Anllelic Lozada,M.S.
“#SocialMedia is the air of connectivity…its wherever we are” ~@AymeeZubi #portadaconf11 #latism
portada_online portada-online.com
RT @prnhispanic: RT @AnllelicLozada: www.YaSabe.com wins “Tops Hispanic New Digital Innovation” @ Portada Awards #portadaconf11 #nyc
fleejack Fields Jackson, Jr
@PRNHispanic : @mastercard‘s marketing goals: Drive awareness, card acquisitions (debit) + improve financial aptitude #portadaconf11 #nyc
portada_online portada-online.com
Yes! RT @lbconnect: Well deserved! RT @marieladabbah: @MiBlogazine L’Oreal y Club de Noveleras won top Digital Ad Campaign #portadaconf11
portada_online portada-online.com
RT @formulatin: Great discussion with @DEWALTtough and @GeneralMills on Hispanic Marketing opportunities and nuances #PortadaConf11
AnllelicLozada Anllelic Lozada,M.S.
@mastercard ‘s marketing goals: Drive awareness, card acquisitions (debit) + improve financial aptitude #portadaconf11 #nyc
AnllelicLozada Anllelic Lozada,M.S.
Large markets with huge poverty are turning into growth engines (ex: India!) ~@MasterCard #portadaconf11 #nyc
AnllelicLozada Anllelic Lozada,M.S.
Advertising Expenditures (BRIC markets same as key European countries)~@MasterCard #portadaconf11 yfrog.com/kgzpfumj
fleejack Fields Jackson, Jr
@PRNHispanic : RT @AnllelicLozada: www.HispanicallySpeaking.com wins “Best Hispanic Content” award @ Portada Conference #portadaconf11 #nyc
fleejack Fields Jackson, Jr
@mike9wood : RT @AnllelicLozada: Nexos Latinos Magazine wins “Tops #Hispanic Print Media Innovation” @ Portada Awards #portadaconf11 #nyc
miblogestublog Laura Martinez
Benjamin Jankowski knows a thing or two about doing business in China, Brazil and Russia #PortadaConf11 @MasterCard
miblogestublog Laura Martinez
Catching up and giggling a bit with @marieladabbah at the #PortadaConf11 in Scholastic
fleejack Fields Jackson, Jr
@SocialCatalysts : RT @AnllelicLozada: www.HispanicallySpeaking.com wins “Best Hispanic Content” award @ Portada Conference #portadaconf11
AnllelicLozada Anllelic Lozada,M.S.
Nexos Latinos Magazine wins “Tops #Hispanic Print Media Innovation” @ Portada Awards #portadaconf11 #nyc
AnllelicLozada Anllelic Lozada,M.S.
www.YaSabe.com wins “Tops Hispanic New Digital Innovation” @ Portada Awards #portadaconf11 #nyc
marieladabbah marieladabbah
Congrats! @MiBlogazine L’Oreal y Club de Noveleras just won top Digital Advertising Campaign of the year at #portadaconf11 #latinabloggers
cohnwolfe Cohn and Wolfe
The doctor is in! Esteemed media personality @draaliza from @Univision and #VidaySalud is here at #portadaconf11. ^KA
fleejack Fields Jackson, Jr
@PRNHispanic : Interesting >Magazines are the top medium to trigger start online search (followed by coupons + cable TV) ~ #portadaconf11
fleejack Fields Jackson, Jr
@PRNHispanic : We look @ IPads (tablets) as an opp to tackle millions of new distribution channels for our products ~ #portadaconf11
portada_online portada-online.com
RT @wearetvp: Our @xmantilla speaks about social and mobile at @portada_online #portadaconf11 in NYC today at 3:15 pm bit.ly/nxitAW
andycheco Andy Checo
RT @AnllelicLozada: Magazines are the top medium to trigger start online search (followed by coupons + cable TV) ~BigResearch #portadaconf11
AnllelicLozada Anllelic Lozada,M.S.
We look @ IPads (tablets) as an opp to tackle millions of new distribution channels for our products ~Televisa Publishing #portadaconf11
portada_online portada-online.com
RT @anlleliclozada: Interesting >>Magazines are the top medium to trigger start online search, followed by coupons & cable TV #portadaconf11
fleejack Fields Jackson, Jr
@
@PRNHispanic : We spend alot of time convincing on wrong perception #Hispanic print is declining-myth fueled by gen market #portadaconf11
AnllelicLozada Anllelic Lozada,M.S.
Interesting >> Magazines are the top medium to trigger start online search (followed by coupons + cable TV) ~BigResearch #portadaconf11
AnllelicLozada Anllelic Lozada,M.S.
We spend alot of time convincing on wrong perception that #Hispanic print is declining-myth fueled by gen market ~EPMG 360 #portadaconf11
DenhartJ Jay Denhart
RT @fleejack: @libtaxfranchise: RT @EvaEspanol: #portadaconf11 CMOs say that internal resistance to Hisp mktg typically due to lack of…
fleejack Fields Jackson, Jr
@
@libtaxfranchise @andycheco: #portadaconf11 => Please say hello to Martha, Martee & Eva @LibertyTax – big fan of their #diversity work
portada_online portada-online.com
Welcome! RT @andycheco: At #portadaconf11 Plz say hello to Martha, Martee & Eva from @LibertyTax – I am a big fan of their #diversity work
AnllelicLozada Anllelic Lozada,M.S.
Grassroots efforts (Hispanic print!) can influence + move masses ~EPMG 360 #portadaconf11
suarez_jc Juan Suarez
@BartflahertyIV from @GroupMWorldwide says “companies shouldn’t be afraid to go to their clients w/hard metrics” at #portadaconf11
22 Sep |
AnllelicLozada Anllelic Lozada,M.S.
Target is 1 of main ways we measure campaign effectivenes by media outlet (if moms, choose those that overindex) ~Kellogs #portadaconf11
portada_online portada-online.com
RT @suarez_jc: @bartflahertyIV from @GroupMWorldwide leads panel wTrevor Hansen @EPMG360 & Daniel Rosas #Kellogg Hispanic ROI #portadaconf11
22 Sep |
fleejack Fields Jackson, Jr
@libtaxfranchise : RT @EvaEspanol: #portadaconf11 CMOs say that internal resistance to Hisp mktg typically due to lack of education.
suarez_jc Juan Suarez
@bartflahertyIV from @GroupMWorldwide leads panel w/Trevor Hansen @EPMG360 and Daniel Rosas #Kellogg on Hispanic ROI #portadaconf11
fleejack Fields Jackson, Jr
@RaymondeGreen : @suarez_jc: @BartflahertyIV @GroupMWorldwide says “there’s not a clear ROI metric for Hispanic marketing” #portadaconf11
marieladabbah marieladabbah
Gracias x RT! @suarez_jc: brands targeting hispanics “online connection not enough U need personal” says @marieladabbah #portadaconf11”
LCWllc Language & Culture
RT @fleejack: Profile: @StateFarm Insurance Cultural Acumen Enables Deeper Understanding tinyurl.com/3pdczxf #portadaconf11
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fleejack Fields Jackson, Jr
Profile: @StateFarm Insurance Cultural Acumen Enables Deeper Understanding tinyurl.com/3pdczxf #portadaconf11
fleejack Fields Jackson, Jr
Racing Toward Diversity proud to feature #diversity champion John T. Hewitt, CEO @LibertyTax tinyurl.com/3ho2f9n #portadaconf11
fleejack Fields Jackson, Jr
@libtaxfranchise @EvaEspanol #portadaconf11 Multicultural marketing is DEFINITELY thriving at CVS, @libertytax, Clorox, State Farm& Kraft
EvaEspanol Eva A. May
#portadaconf11 CMOs say that internal resistance to Hisp mktg typically due to lack of education. Need strategic programs and measurement.
EvaEspanol Eva A. May
#portadaconf11 @LibertyTax CMO O’Gorman says when they finally COMMITTED to Hispanic marketing, their program really began to work and thrive
fleejack Fields Jackson, Jr
RT @EvaEspanol: #portadaconf11 Multicultural marketing is DEFINITELY thriving at CVS, @libertytax, Clorox, State Farm, and Kraft #diversity
EvaEspanol Eva A. May
#portadaconf11 Multicultural marketing is DEFINITELY thriving at CVS, @libertytax, Clorox, State Farm, and Kraft
cohnwolfe Cohn and Wolfe
@clorox prods multiculti team: “How can we raise the bar on innovation in the Hispanic mkt?” #portadaconf11 ^KA
FORMULATIN FORMULATIN
At #PortadaConf11: Despite Census Reports, brands like CVS & The Clorox Company still have to work on selling Hispanics programs internally
cohnwolfe Cohn and Wolfe
Data must drive biz decisions on when, where, how to speak to the Latino consumer KA #portadaconf11
suarez_jc Juan Suarez
brands targeting hispanic consumer “online connection is not enough U also need a personal connection” says @marieladabbah #portadaconf11
fleejack Fields Jackson, Jr
@
@lizsarachek : Why shld hispanic marketing be increased? #portadaconf11 @Terracom moderating #Clorox, #CVS #LibertyTax panel
yasabe YaSabe
Buen Dia! We’re at the @portada_online annual conference today. DM us if you’d like to meet up. #PortadaConf11
fleejack Fields Jackson, Jr
RT @hcck3d: Why shld hispanic marketing be increased? #portadaconf11 @Terracom moderating #Clorox, #CVS #LibertyTax panel
fleejack Fields Jackson, Jr
RT @portada_online: RT @lizsarachek: #PortadaConf11 excellent 1st panel! goo.gl/Oh5lT #Diversity
suarez_jc Juan Suarez
At #portadaconf11 @marieladabbah says “what does it mean to educate the Hispanic consumer?”
22 Sep |
portada_online portada-online.com
RT @libtaxfranchise RT @EvaEspanol: Martee Pierson @libertytaxmedias Co’s need to meet Hispanic needs in mktg communications #portadaconf11
portada_online portada-online.com
RT @fleejack: RT @suarez_jc: Why shld hispanic marketing be increased? #portadaconf11 @Terracom moderating #Clorox, #CVS #LibertyTax panel
lizsarachek liz sarachek blacker
#PortadaConf11 excellent 1st panel! goo.gl/Oh5lT
miblogestublog Laura Martinez
@ @lizsarachek @terracom though right now we’re back to the Sofía Vergara Latin cute accent #PortadaConf11
miblogestublog Laura Martinez
#PortadaConf11 Question to Ellen Liu, The Clorox Co. “How much $ do you allocate to Hispanic media?” Answer: I’m not going to answer that
suarez_jc Juan Suarez
why should hispanic marketing be increased? opening session at #portadaconf11 @Terracom moderating #Clorox, #CVS and #LibertyTax panel
LatinoBrndPwr J. Barrera Mikulich
RT @portada_online: Highlights of our Emerging Hispanic Markets Forum http://ow.ly/6BHt2 #portadaconf11 #hispanic #hispanicmarketing
portada_online portada-online.com
Highlights of our Emerging Hispanic Markets Forum http://ow.ly/6BHt2 #portadaconf11 #hispanic #hispanicmarketing
fleejack Fields Jackson, Jr
@libtaxfranchise : Martee Pierson says companies need to meet Hispanic consumer needs in mktg communications & services at #portadaconf11
fleejack Fields Jackson, Jr
@ @libtaxfranchise: Portada’s Hispanic conf – MARKETING TO HISPANICS: TAKING THE CMO’S DRIVER SEAT Sept 22 #portadaconf11 tinyurl.com/3lfwxew
EvaEspanol Eva A. May
Martee Pierson @libertytaxmedia says franchises learn to provide services that empower Hispanic clientele, not sales pitches; #portadaconf11
EvaEspanol Eva A. May
Martee Pierson @libertytaxmedia says companies need to meet Hispanic consumer needs in mktg communications and services at #portadaconf11
EvaEspanol Eva A. May
Cesar Sroka says media availability is expanding and cost is affordable in emerging Hispanic markets at #portadaconf11
EvaEspanol Eva A. May
Cesar Sroka at #portadaconf11 says that Walmart seeks marketing partners who can provide content or co-promote to emerging mkt consumers.
EvaEspanol Eva A. May
Cesar Sroka from MediaVest at #portadaconf11 says Walmart gets to know consumers at zip code level. Localizes content of messages and ads.
fleejack Fields Jackson, Jr
Portada’s Hispanic conference – MARKETING TO HISPANICS: TAKING THE CMO’S DRIVER SEAT Sept. 22 #portadaconf11 tinyurl.com/3lfwxew
portada_online portada-online.com
Join our Hispanic forum topic,share your opinion! bit.ly/portadapoll Vote here: bit.ly/pQfNen #advertising #portadaconf11
EvaEspanol Eva A. May
David Flynn at #portadaconf11 says companies need to be pioneers and go with good judgment because Hispanic markets emerge and data follow.
EvaEspanol Eva A. May
David Flynn from Novamex at #portadaconf11. Smart companies will create products for Hispanics, and will ID emerging mkts and be there first
EvaEspanol Eva A. May
David Flynn from Novamex talks at #portadaconf11 about how to identify an emerging market. Jarritos began marketing to Latinos in NC in 2001
EvaEspanol Eva A. May
#portadaconf11 Laura Sonderup talks about challenges emerging mkts AZ. CO, and NV face. Need to help newcomers enter carefully and correctly
EvaEspanol Eva A. May
#portadaconf11 is about to get started. Great location @ Scholastic Auditorium in SoHo!
