Orange Advertising Network Americas, the advertising sales house, announced today that has incorporated MaximumTV into his network of Premium sites targeting the Hispanic Market in the US.
With this exclusive partnership OAN Americas will monetize MaximumTV’s online television programming service, offered at www.maximum.tv
In the exponentially growing online video market, Orange Advertising Network Americas and MaximumTV aim to take the leadership in the US Hispanic market segment, with an increasing number of brand advertisers shifting marketing dollars to online advertising vehicles.
By partnering together, Orange Advertising Network Americas and MaximumTV offer brand marketers targeting US Hispanics a unique opportunity to marry their advertising banners and videos with tier 1/popular TV content and a targeted US Hispanic audience.
“With our increasing offering of TV programs from Latin America, from many leading TV content providers, we aim to serve an under-served market of US Hispanics, with TV content that connects back to heritage and culture” said Erik Vanderlaan, Chief Technology Officer of Maximum TV. “As the leader in the space, it was important that we find a partner that extends the strategic benefits of our powerful platform towards advertisers that recognize this as the future of targeted online marketing”, adds JR deSouza, VP of Business Development and Content Acquisition.
“US Hispanics over-index in their content consumption online and they are not only more active online and younger than the general population but also trend setters”, said Manuel Mazzanti, Director of Marketing & Business Development at Orange Advertising Network Americas. “And the same thing happens with online advertising. Hispanics are more receptive to online ads than any other segment. Companies like Maximum TV, which has grown exponentially this year, help bring premium TV content to the US Hispanic online market, and therefore help grow the online video advertising potential. We are pleased to have Maximum TV as a partner in our overall ad network offering to companies aiming to advertise online to US Hispanics”.
Maximum TV offers a growing variety of TV programs via its distribution platform, and will deliver its service to any broadband connected device such as computers, mobile phones, set top boxes, and TV sets. Viewers can already access its free, ad-supported content in categories like telenovelas, news, movies, sports, music, documentaries, etc at www.Maximum.TV. All of the content is US Hispanic consumer relevant. A growing number of major TV creators such as RCN, Azteca, Venevision, Caracol, SUR, etc have partnered with MaximumTV to reach this large and growing demographic in the United States in a convenient, secure way that helps them increase their audience reach and brand awareness.
*Comscore MediaMetrix, June 2010
