A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
U.S./U.S. HISPANIC MARKET
Time Warner announced on Wednesday that had acquired a 10% stake in the streaming television service Hulu.
A new study from Advertiser Perceptions and Trusted Media Brands claims that marketing executives believe social media platforms like Facebook and Twitter are more successful online video platforms than those that focus specifically on video, like YouTube and Vevo.
Google has announced Smart Bidding on DoubleClick Search, which covers all automated bidding and allows clients to manage bids and bid adjustments automatically, further refining its “machine learning” capabilities.
Tumblr announced a new advertising program that will allow its regular users to earn money with their blogs and make all bloggers eligible for ad space, regardless of the blogger’s following or site traffic.
Rubicon Project is teaming up with SuperAwesome, a digital marketing platform for kids, to launch REX, a COPPA and GDPR-compliant advertising private exchange aimed at kids advertising. Rubicon is managing SuperAwesome’s private exchange, which will give marketers access to Rubicon’s automated tools to buy advertising that is targeted at children under the age of 13 online.
PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.
UK-based native advertising platform Adyoulike has been busy in the past year. After launching a programmatic native exchange with AppNexus and integrating solutions with MediaMath and AOL, the London startup has now recorded 200% growth for their UK native advertising revenue in H1 2016. The European group as a whole is currently at a $20m (£15m) run rate for 2016.
Integral Ad Science and Flashtalking have announced a partnership expanding the scope of Flashtalking’s attribution offering ‘Encore’ to include viewability measurement. The ad serving, tracking and technology provider is incorporating data by Integral Ad Science – which may improve attribution forecasts used by advertisers as a basis for campaign planning.
Invodo, the visual commerce experts, today announced the release of 2016 Omnichannel Outlook: Why Online Shoppers Want Video. This in-depth report, based on research conducted by the e-tailing group, details how and why video has become an integral part of omni-channel shopping.
VideoAmp, a screen optimization platform for TV and video, has announced a partnership with programmatic advertising agency Varick Media Management through which it will use VideoAmp’s video demand-side platform, Screen Optimization Platform, for cross-screen campaigns.
The eSports Advertising Bureau has been formed by a group of organizers including Turner, Twitch, and Major League Gaming to develop an advertising marketplace and trade practices around a popular new genre of competitive video gaming.
Snapchat announced a partnership on Tuesday with customizable emoji creation tool Bitmoji.
Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@www.www.portada-online.com.
LATAM MARKET
Totalplay, a Mexican pay TV operator, will be entering the online 
gaming market through an innovative video game system available to all pay TV subscribers.
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