ONLINE VIDEO ROUND-UP: Lotame, Headway, Rio 2016 and More

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.


lotameLotame, a data management platform focused on helping companies maximize the value of their data, announced the launch of Lotame Data Stream, an always-on source of rich consumer data powered by billions of data points from Lotame’s global data exchange. Lotame Data Stream allows global enterprises to combine this high-quality data with their existing first-party data for a more complete profile of their consumers.

Ooyala, a Telstra subsidiary that focuses on premium video publishing, production workflow, analytics and monetization, introduced Ooyala AppStudio, its new turnkey over-the- top (OTT) solution for innovative video providers to cost-effectively build and deploy comprehensive OTT app- and web-based video entertainment experiences.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at

Pinterest has launched video ads on its platform in the form of Promoted Videos for the United States and Britain. Pinterest has apparently experienced a 60 percent increase in videos on the platform.

Research firm Tubular Insights is running a webinar on online video, and reports that there were 6.1 trillion cross-platform video views between April 2015 and April 2016, which represents an increase of 71% year-on-year. The study also revealed that 68% of marketers believe that original digital video content will be as important as original TV programming in the next 3 years.

 According to the Department of Commerce’s National Telecommunications & Information Association‘s new report, rural dwellers use the Internet less than those that live in urban areas. Based on data collected in July 2015, 75% of urban Americans say they use the Internet, while 69% of rural Americans say they do so. Just 86% of online rural residents reported that they use email, compared to 92% of city dwellers who are online.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.


Headway’s mobile marketing platform, MoBrain, obtained the fifth-place ranking in the list of “AppsFlyer Performance Index 2016” in the category of “Non-Gaming LatAm for iOS,” competing with Facebook, Google, Twitter and Chartboost.

adsmovilVideo content distributer Zoomin.TV is covering the Rio Olympic Games on its own channels and through TV partners, offering an exclusive look at the athletes’ competitions and activities as well as the headquarters of the Olympic competitions.

Online video adtech DynAdmic, along with Moat, announced that it used of the metric AVOC (audible and viewable on completion), which was developed by Moat and certified by MRC (Media Rating Council), in Brazil for the first time.

Adsmovil has announced a deal with Brazilian startup In Loco Media, which builds mobile apps, claiming to have more than 600 applications and 50 million active users in the countries where they operate. The deal will allow Adsmovil’s clients to buy inventory in In Loco Media’s operations, covering both local and international apps. The platform emphasises its capabilities of geolocation for better targeting.

Facebook released the first hint of user impressions data during key events in the Rio Olympic Games. Facebook and Instagram had more than 161 million interactions during the Opening Ceremony on 73 million of accounts. When it comes to Brazil alone, 15 million users generated 40 million interactions. Argentina, Mexico, the United States, and Peru, followed for the most interactions.